Nexon's Marketing Plan
Nexon
Executive Summary:
The goal of this marketing plan is to outline the strategies and tactics that will help expand Nexon in the internet gaming world of the U.S. consumers market.
Nexon is a widely popular internet gaming website that provides a different variety of free internet games for all ages. They are a pioneer in the world of interactive entertainment software. Nexon focuses on innovation, as that is what is key to keeping their players interested and entertained. It has become the industry leader in massively multiplayer online games, and continues to redefine the genre with each of their innovative titles.
Marketing will play an important role in the success of Nexon. The company must build a brand around the games it offers by heavily promoting itself through its main source, the internet. We would advertise though internet gaming forums, gaming conventions, billboard ads, and possibly through local television, depending on more saturated areas. Marketing efforts are just beginning by the time a potential customer enters Nexon’s website browsing though the different games they could potentially be interested in. A strong emphasis will be put on keeping customers and building brand loyalty through gaming experience, and players’ satisfaction. In general, the majority view online gaming as being playing by a marginal group of extreme gamers. However, we want to change that image, and market our games as a mainstream form of entertainment to be played and enjoyed by everyone.
Company History:
Nexon is a Korean video game developer and publisher of free online games and MMORPGs. They started off based in Seoul, South Korea in 1996 and were very successful in creating online games over the years. Nexon developed a Nexon cash system which was one of the first systems to use the item selling business model. This cash system allowed users to purchase Nexon cash with real money. The Nexon cash was then used to purchase virtual game items in the Nexon
Executive Summary:
The goal of this marketing plan is to outline the strategies and tactics that will help expand Nexon in the internet gaming world of the U.S. consumers market.
Nexon is a widely popular internet gaming website that provides a different variety of free internet games for all ages. They are a pioneer in the world of interactive entertainment software. Nexon focuses on innovation, as that is what is key to keeping their players interested and entertained. It has become the industry leader in massively multiplayer online games, and continues to redefine the genre with each of their innovative titles.
Marketing will play an important role in the success of Nexon. The company must build a brand around the games it offers by heavily promoting itself through its main source, the internet. We would advertise though internet gaming forums, gaming conventions, billboard ads, and possibly through local television, depending on more saturated areas. Marketing efforts are just beginning by the time a potential customer enters Nexon’s website browsing though the different games they could potentially be interested in. A strong emphasis will be put on keeping customers and building brand loyalty through gaming experience, and players’ satisfaction. In general, the majority view online gaming as being playing by a marginal group of extreme gamers. However, we want to change that image, and market our games as a mainstream form of entertainment to be played and enjoyed by everyone.
Company History:
Nexon is a Korean video game developer and publisher of free online games and MMORPGs. They started off based in Seoul, South Korea in 1996 and were very successful in creating online games over the years. Nexon developed a Nexon cash system which was one of the first systems to use the item selling business model. This cash system allowed users to purchase Nexon cash with real money. The Nexon cash was then used to purchase virtual game items in the Nexon