Comparative Readership Survey on Retail Subscription
CONTENTS TABLE CHAPTER | PARTICULARS | PAGE NO. | CHAPTER 01 | 1. EXECUTIVE SUMMARY | 07 | CHAPTER 02 | 2. INTRODUCTION TO THE INDUSTRY | 08-12 | | 2.1.1 INTRODUCTION TO THE COMPANY | 13-18 | | 2.1.2INTRODUCTION TO THE PROJECT | 19-27 | | 2.2 OBJECTIVES | 28 | | 2.2 METHODOLOGY | 29 | | 2.3 SAMPLING DESIGN AND SAMPLE SIZE | 30-31 | | 2.4 LIMITATIONS OF THE REPORT | 32 | CHAPTER 03 | 3.1 ANALYSIS & FINDINGS | 33-37 | CHAPTER 04 | 4.1 CONCLUSIONS | 38 | | 4.2 RECOMMENDATIONS & SUGESSTIONS | 39 | ANNEXURES | QUESTIONNAIRE | 40-43 | | BIBLIOGRAPHY | 44 |
The Newspaper Industry can be said as the most trusted Industry as people believe whatever is written in the newspaper as facts and day to day happenings. My motive was to broaden the spectrum of trust and acquire more customers for Business Standard Newspaper For every industry to be successful in its domain, it is necessary that a detailed analysis be done regarding its customers, the competitive environment, the customer’s preferences and the demand. This was perhaps one of the most important purposes of my project i.e. to collect a primary data. My job was to meet the Managers of Banks and various other Financial Institutions, get their feedback on Business Standard and other financial dailies they read and explain them the subscription plan. It was a great learning experience on field. I got hands – on exposure to sales and the response of the people with whom I interacted help me in a great way to get a proper analytical data for concluding my project. The project put light on some facts and helped me understand the customer behavior and their preferences.
INTRODUCTION TO THE INDUSTRY
HISTORY OF THE NEWSPAPER INDUSTRY:
The history of newspapers is a dramatic chapter of the human experience going back some five centuries.
Before the invention of newspapers in the early 17th