Newell Corporate Strategy

Does Newell have a succession corporate strategy? Does the company add value to the business within its portfolio?
Newell uses the basic corporate strategy of restricting, transferring skills and sharing activities. In doing so they have developed a successful corporate-level strategy that adds value to the business. Newell’s succession corporate strategy is something they like to call “Newellization.”The main objective for Newell is to acquire companies that are failing and have financial problems. Newell then brings up the acquired company by developing them to become cost efficient. There are three fundamental benefits to Newell’s corporate strategy (1) variety of product offerings, (2) critical mass and (3) company leverage. The first benefit is huge product offerings in the low, middle and high end sectors. Secondly, it achieves “critical mass” which makes it tough for competitors to enter the market. Newell is able to make this happen with their highly effective operational strategies. Newell is also very careful “most times” to avoid seasonal products, fashionable items, and high tech items.

What are Newell’s distinctive resources?
In doing so they are also able to create an efficient lean production line. Home goods, paint brushes, and office products are their basic products and they stray away from high level brand awareness products. Newell transfers there skill such as technology and operation strategy to produce large amounts of the new acquired companies product and to assure they get delivered on time for their major clients. As Newell grew as a company, it switched from a functional to divisional management style. Newell succeeds due to its strength in three general capabilities. There are three fundamental benefits to Newell’s corporate strategy, variety of product offerings, critical mass, and company