Preview

NEWE: Brand Philosophy

Powerful Essays
Open Document
Open Document
2159 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
NEWE: Brand Philosophy
NEWE
5.
Philosophy
The brand NEWE was created and nowadays follows the aim to show women’s beauty and sharm. Main goal of the brand is to make all possible efforts to find a solution of women skin troubles. Another strategy of the company is to make female skin more shiny, bright and beautiful. Mission
The new formulation and one of high-priority goals of the company is to deactivate skin energy and make it looks full of life and shine through new innovations technologies developing. NEWE is making everything possible to product advanced cosmetics using delicate CGMP construction process. This process not only provides skin with natural ingredients but also based on only natural ingredients taken from clean environment.
Science from nature
NEWE is trying to bring skin technologies closer to life science and step by step taking the direction to ideal skin. Based on human efforts, natural ingredients and innovative technologies NEWE is heading to beautiful future. With outstanding progressive ideas and innovative strategies NEWE provides the skin’s beauty all women dream about.
6.
NEWE’s procedures and effects
Lightening
Snow whitening (basic)
Whitening (BB)
Ultraviolet rays block
Time lock (BB)
Time lock (Basic)
Golden label deluxe
Gold therapy
Wrinkles removal & anti-wrinkles therapy
7.
NEWE’s procedures description & special features Name of the procedure | Skin type | Product formation | Skin problems available for care | Functions | The special features of the procedure | Gold label deluxe | All skin types | Toner, emulsion,essense,cream | Lack of elasticity,fine wrinkles, laugh lines | Wrinkle therapy | 1. Contains of 99% pure gold 2. Moisture& anti-ageing effects 3. Soft texture, high consistence of nutritions | Snow white | Oily ,combine skin | Serum, cream, spa-solution, BB cream | Lack of moisture, freckles, blemish, dark skin | Lightening, BB (2 phases) | 1. effect of 7 red

You May Also Find These Documents Helpful

  • Satisfactory Essays

    | |procedure, alternatives to the treatment, and evidence |physician with date and time. |performance of any surgical |…

    • 629 Words
    • 3 Pages
    Satisfactory Essays
  • Satisfactory Essays

    The target audience consist of woman who are beauty conscious and who are looking for natural products. They are aware of the adverse effects of chemical-based skin care products. They are looking for natural products which are good value for money and will their skin looking rediant and help fight aging.…

    • 728 Words
    • 3 Pages
    Satisfactory Essays
  • Satisfactory Essays

    ma earth cosmetics

    • 390 Words
    • 2 Pages

    Earth Skin care is using a different strategy for gaining the product image in the…

    • 390 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Neutrogena is one of today’s industry leaders in the facial cleansers and has been introducing new products that differentiate themselves in the market. Recently, Neutrogena launched its latest product, SkinID. This product delivers a customized acne solution to the mass market, something that is unique to the current products available to consumers. This new acne solution system boosts that after using the breakthrough skin care evaluation tool that acts similar to an office visit with a dermatologist, it recommends the best combination of products right for each individual skin type. This product specializes in customization and goes back to the early strategy of niche marketing that Neutrogena used to establish their place in the cleanser market. This strategy proved to be successful as the Neutrogena Company grew and was bought out by Johnson & Johnson in 1994. Market leadership can be explained by the growing number of companies attempting to emulate Neutrogena’s products and success. By just visiting their website the level of niche marketing is evident when the site is immediately divided up by target market segments: teens, woman and men. This method has proven profitable for Neutrogena as evidenced by Johnson & Johnson’s annual report which stated that, “The Skin Care franchise sales grew by 10.8% to $3.4 billion in 2008.”…

    • 366 Words
    • 2 Pages
    Good Essays
  • Best Essays

    informed consent paper

    • 1590 Words
    • 5 Pages

    qualifications of the person performing the procedure, explanation of risks involved including risk for damage, disfigurement, or death and how often they occur, explanation…

    • 1590 Words
    • 5 Pages
    Best Essays
  • Good Essays

    Brand Identity

    • 1971 Words
    • 8 Pages

    Marketing communications play a very big role in creating a strong brand identity. A brand is more than just that, a brand is almost like a person; it holds certain characteristics, values and personality traits. Combining all these aspects allows a brand to communicate with their consumers, which creates a strong relationship between the two parties. Brands have to communicate a certain message to reach their consumers and get them on-board with the brand, they communicate their messages using the following marketing communication tools: advertising, public relations, personal selling, sales promotion and direct marketing.…

    • 1971 Words
    • 8 Pages
    Good Essays
  • Good Essays

    Jurlique International Pty Ltd. is an Australian cosmetics manufacturer specialising in biodynamic beauty and skincare products under the brand name Jurlique. Since being funded in 1985 by Dr. Jurgen Klein and his wife Ulrike, Jurlique has spent over 25 years discovering the secret of beauty with advanced technologies and natural ingredients. Nowadays, as a young company, Jurlique has achieved great brand equity in the global market. This great success is mainly due to Jurlique’s innovation which creates powerful core competitiveness. More specifically, three specialties – leading in natural skincare science, developing a unique Bio-intrinsic model, sourcing ingredients from own organic farm – together help Jurlique create the purest and best-performance products to meet customers’ needs of safety, health, and effectiveness.…

    • 981 Words
    • 4 Pages
    Good Essays
  • Good Essays

    |Anti-ageing cream goes young | |2 Jun 2008, 0155 hrs IST, Amit Sharma, TNN | | | | | | | Print | | | | | EMail | | | | | Discuss | | | | | Share | | | | | Save | | | | | Comment | | | | |Text:[pic] | | | | | | | | | | | | | | | | | | | |NEW DELHI: When consumer products major Hindustan Unilever (HUL) recently relaunched…

    • 659 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    This will transform the skin, by making it soft & more youthful that everyone will notice.…

    • 472 Words
    • 3 Pages
    Satisfactory Essays
  • Better Essays

    olay ad

    • 1499 Words
    • 4 Pages

    When people get older, their skin starts to become soft, flabby, wrinkly, saggy and dull. Knowing this, cosmetic companies want to find more and more of cosmetics for their customers. Olay is one of those companies. "Your skin is not getting older. It is just tired" (Olay ad). Olay's maxim. With that maxim, Olay introduced their new product is Olay Regenerist to help fight against the anti-aging, help improve facial muscle and help women confident when they go out. Women, want to have good skin and look nicely in front of anybody. From clothes, make up, shoes, high heel: women want everything to make them prettier. Not only that, they also can try anything to make their skin look nice. But do they know about the structure of their skin?…

    • 1499 Words
    • 4 Pages
    Better Essays
  • Good Essays

    Estee Lauder

    • 518 Words
    • 3 Pages

    Sales in the quarter rose 7.1 percent to $1.7 billion. Makeup and skin care sales increased in the quarter, but the company said there was weakness in sales of its core brands, and in the domestic market. Estee Lauder and Clinique are their largest brands. Worldwide, sales of each brand climbed by low single digits.…

    • 518 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Nowadays, one of the most appealing phenomena is the promotion of whitening products. This kind of product has been widely spread out all over the world, mostly in Asian. The advertisements indirectly give the viewers a concept that underlines the concept of beauty; which is white is beauty. This notion appears to be quite influential for women, Asian women in particular, to buy their products. One of the most popular whitening products in Indonesia is Ponds. There are a lot of types Ponds products, however mostly are still focusing on enhacing women’s skin tone. Ponds Institute have established a lot types of whitening series; starting from Ponds White Beauty until the new one, Ponds Flawless White.…

    • 1464 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    Mango Whitening Lotion

    • 1271 Words
    • 6 Pages

    Most Asian women desire fair complexion, and many are willing to spend thousand of dollars on skin lightening products to pursue beautiful crystal clear white skin tone. Nowadays, having a fair skin is one of the most “in”. Many would like to have whiter skin that’s why there are a lot of beauty products that emerged that claims to be helpful in achieving such dream. Skin Whitening, skin lightening and skin bleaching refers to the practice of using chemical substances in an attempt to lighten skin tone or provide an even skin complexion by lessening the concentration of melanin. From lotion, soap, cream, pills and many more are now on the market so that having fairer complexion can be easy and cheap. There are also other treatments that can be undergone by those who can afford the price. It includes injecting glutrhathione, bleaching, and many more. In the Philippines, mostly are kayumanggi, that’s why whitening products have high demand in the market.…

    • 1271 Words
    • 6 Pages
    Good Essays
  • Satisfactory Essays

    Nivea Brand Management

    • 661 Words
    • 3 Pages

    1970-1993 : Extended the Nivea brand from the limited range of to a full range of skin care and personal care products…

    • 661 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Face Cleanser Essay

    • 451 Words
    • 2 Pages

    Author: The author is a notable dermatologist in New York and has done extensive research in skin care products.…

    • 451 Words
    • 2 Pages
    Good Essays