100 years. Arthur Sulzberger run the company since October, 1997. With technological and economic changes, he implemented and pursued variety of business marketing strategies. One was broadcast and online initiatives that make possible for the company to be competitive in global media. The company also was disseminated outside their region. Growing New York
Times market share on the Internet into global news and information among other websites. In
2001, the company owned a variety of media assets, such as The New York Times newspaper,
Boston Globe, Worcester Telegram & Gazette, International Herald Tribune and , NYTD, which accounted for 2 percent of the total revenues and 14 other regional newspapers, located in the southern United States. The New York Times has raised the subject of the advancing in IT from time to time. The research and development department which founded in 2006, has been operating a shared services system of innovation. Its role is to accelerate entry into new platforms by recognizing and conceptualizing opportunities, and make the design of existing initiatives.
Analysis: The newspaper industry in the United States is in major need of a transformation. Over the past decade, circulation numbers have been declining for weekday and weekend editions. The convenience and popularity of the internet is changing the way the world consumes media. The transition from print to digital has provided a challenge for media companies, with The New York Times being no exception. Revenue flows from print newspapers are mainly based on advertising revenue . Nevertheless, with readership in 2002 the New York Times financial performance was dropping, stock trading went down 25 percent from the mid-2002. The company was prepare to barrow up to $225 million against its mid-Manhattan headquarters building to alleviate the