new product release ppt

Topics: Marketing, Promotion, Distribution Pages: 54 (3460 words) Published: September 28, 2014
A
Project Report
On
“A STUDY OF MARKETING MIX OF HONDA WITH RESPECT TO RAM HONDA PVT LTD, JALGAON”

SUBMITTED TO
DEPARTMENT OF MANAGEMENT STUDIES
NORTH MAHARASHTRA UNIVERSITY, JALGAON

IN PARTIAL FULFILLMENT OF THE DEGREE BACHLOR OF BUSINESS MANAGEMENT

SUBMITTED BY
Mr. NAVEED PARVEZ
B.B.S III

CERTIFICATE
This is to certify that the project report entitled

A STUDY ON DESIGNING DISTRIBUTION CHANNEL WITH RESPECT TO HONDA DEALER OF LOCAL AREA

Submitted by
PRASHANT TUPLONDHE
In partial fulfillment of requirement for the award of

BACHELOR OF BUSINESS ADMINISTRATION
To
University of Pune

The project report is submitted through the Director of Institute of Business Management and Administration, Nasik during the academic year (2008-2009)

Date:
Place:
Director,

ACKNOWLEDGEMENT

I take this opportunity to express my deep indebtedness and gratitude to Mr. RAJESH DANI Sales Manager and all the STAFF of RUSHABH HONDA PVT. LTD. for their support and co-operation in preparation of this report. I am thankful to PROF DILIP PHADKE (H.O.D B.B.A Department) and PROF Dr. RAM KULKARNI (Principal BYTCO. College) for there constructive support.

I am deeply thankful to my project guide Mr. NITIN JOSHI for his valuable guidance, kind advice and encouragement throughout the duration of developing this project.

Lastly I herby thank all the people who have provided inputs to this project work directly or indirectly.

PRASHANT.K.TUPLONDHE
DECLARATION

I, the undersigned, hereby state that this report entitled “marketing mix of Honda with respect to local dealer.” is a genuine and bonafide work prepared by me under the guidance of Prof Nitin Joshi empirical findings are based on the data collected by myself. The matter presented in the report is not copied from any other report. The work has not been submitted for the award of any other degree/ diploma either to Pune University or any other universities. This project report is submitted to Pune University in partial fulfillment of the degree of Bachelors of Business Administration

SIGNATURE:- Date: - NAME: - Prashant. k. Tuplondhe COLLEGE: - Bytco College Place: - Nashik COURSE: - B.B.A (Semester VI)

CONTENTS
Chapter Topic
Chapter -1 INTRODUCTION
1.1 Selection of the Topic
1.2 Objectives of Study
1.3 Scope
1.4 Assumptions
1.5 Limitations of the study

Chapter -2 ORGANIZATION PROFILE
2.1 Profile of Honda for two wheeler
2.2 Profile of Honda for 4-wheeler
2.3 Profile of Rushabh Honda

Chapter -3 CONCEPTUAL BACKGROUND
3.1 Marketing
3.2 Marketing mix

Chapter 4MARKETING MIX OF HONDA
1.1 Product
1.2 Price
1.3 Promotion
1.4 Physical distribution
Chapter 5 DATA ANALYSIS & INTERPRETATION
Chapter -6 CONCLUTION
Chapter -7 RECOMMENDATION
Chapter -8 BIBLIOGRAPHIES

CHAPTER
INTRODUCTION

1.2 NEED AND IMPORTANCE OF PROJECT WORK
This project work forms a part of requirement for T.Y B.B.A program under Pune University for the academic study under the subject Research methodology. The significance of the project report is to give students understanding of the basic principles, conventions and the practical...
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