New Product Marketing Plan
SYNERGY
3-in-1 Laundry System Marketing Plan
Laundry is no longer a chore with DIVA! Synergy
TABLE OF CONTENTS 1.0 2.0 EXECUTIVE SUMMARY ……………………………………………………… Pg 3 SITUATION ANALYSIS ………………………………………………………...Pg 3 2.1 3.0 4.0 Target Market ………………………………………………………………Pg 4
NEW PRODUCT INTRODUCTION ……………………………………………Pg 5 SWOT ANALYSIS ……………………………………………………………......Pg 6 4.1 4.2 4.3 4.4 Strengths ………………………………………………………………….. Pg 6 Weaknesses ……………………………………………………………….. Pg 7 Opportunities ……………………………………………………………… Pg 7 Threats …………………………………………………………………….. Pg 8
5.0 6.0
MARKETING OBJECTIVE …………………………………………………….Pg 8 FOUR P’s ………………………………………………………………………….Pg 9 6.1 6.2 6.3 6.4 Place ………………………………………………………………………. Pg 9 Promotion ………………………………………………………………… Pg 10 Price ………………………………………………………………………. Pg 13 Product ……………………………………………………………………. Pg 13
7.0 8.0
PRODUCT LAUNCH …………………………………………….………………Pg 14 DEFERRING INTEGRATED MARKETING MIX OVER PRODUCT LIFE CYCLE …………………………………………………………………………… Pg 16 CONCLUSION …………………………………………………………………… Pg 18 REFERENCES …………………………………………………………………… Pg 25 DIVA @HOME………………………………………………………... Pg 19 NEW PRODUCT IDEAS AND DEVELOPMENT PHASE: COMBINATION OF CLOTHES WASHING, DRYING AND IRONING PROCESS …………………………………………………………….. .Pg 20 LOGO FOR DIVA! SYNERGY 3-IN-1 LAUNDRY SYSTEM……..Pg 24
9.0 10.0
APPENDIX A APPENDIX B
APPENDIX C
2
1.0
EXECUTIVE SUMMARY This marketing plan forms the basis for the introduction of an innovative new product called DIVA! Synergy (DS). This new product is an integration of washing, drying and ironing into one laundry system, leading the front end of technology. The goal of DS is to harmonize technology and human needs, striving to make life easier and more enjoyable by integrating DS into consumers’ busy lifestyle and home decoration so that consumers can be DIVA and DIVO themselves with fewer chores. DS provides consumers with high end quality wash, dry and iron that they want. Laundry is no longer a chore with
3-in-1 Laundry System Marketing Plan
Laundry is no longer a chore with DIVA! Synergy
TABLE OF CONTENTS 1.0 2.0 EXECUTIVE SUMMARY ……………………………………………………… Pg 3 SITUATION ANALYSIS ………………………………………………………...Pg 3 2.1 3.0 4.0 Target Market ………………………………………………………………Pg 4
NEW PRODUCT INTRODUCTION ……………………………………………Pg 5 SWOT ANALYSIS ……………………………………………………………......Pg 6 4.1 4.2 4.3 4.4 Strengths ………………………………………………………………….. Pg 6 Weaknesses ……………………………………………………………….. Pg 7 Opportunities ……………………………………………………………… Pg 7 Threats …………………………………………………………………….. Pg 8
5.0 6.0
MARKETING OBJECTIVE …………………………………………………….Pg 8 FOUR P’s ………………………………………………………………………….Pg 9 6.1 6.2 6.3 6.4 Place ………………………………………………………………………. Pg 9 Promotion ………………………………………………………………… Pg 10 Price ………………………………………………………………………. Pg 13 Product ……………………………………………………………………. Pg 13
7.0 8.0
PRODUCT LAUNCH …………………………………………….………………Pg 14 DEFERRING INTEGRATED MARKETING MIX OVER PRODUCT LIFE CYCLE …………………………………………………………………………… Pg 16 CONCLUSION …………………………………………………………………… Pg 18 REFERENCES …………………………………………………………………… Pg 25 DIVA @HOME………………………………………………………... Pg 19 NEW PRODUCT IDEAS AND DEVELOPMENT PHASE: COMBINATION OF CLOTHES WASHING, DRYING AND IRONING PROCESS …………………………………………………………….. .Pg 20 LOGO FOR DIVA! SYNERGY 3-IN-1 LAUNDRY SYSTEM……..Pg 24
9.0 10.0
APPENDIX A APPENDIX B
APPENDIX C
2
1.0
EXECUTIVE SUMMARY This marketing plan forms the basis for the introduction of an innovative new product called DIVA! Synergy (DS). This new product is an integration of washing, drying and ironing into one laundry system, leading the front end of technology. The goal of DS is to harmonize technology and human needs, striving to make life easier and more enjoyable by integrating DS into consumers’ busy lifestyle and home decoration so that consumers can be DIVA and DIVO themselves with fewer chores. DS provides consumers with high end quality wash, dry and iron that they want. Laundry is no longer a chore with