New Product Development Cycle
MMBGIMS SUBJECT
MARKETING MANAGEMENT
TOPIC- NEW PRODUCT DEVELOPMENT Submitted to: Prof. Yasmin Singaporewala
GROUP MEMBERS NAMES ROLL NO 1. Akanksha Desale 68
2. Shradha Doggala 71
3. Samadan Kakde 81
4. Supriya Pawar 100
5. Kirti Pawaskar 101
6. Sonali Raghatwan 105
7. Surekha Wakle 119
Introduction
While travelling is generally a lot of fun, digging through your packed clothes to find a particular item can definitely be difficult to handle and problematic. So in such difficult situation THE RISE AND DUFFEL BAG offers an alternative solution. Imagine a duffel bag outfitted with accordion-style shelves inside, letting you neatly fold clothes instead of stuffing them haphazardly.
How To Use This Product?
1. To use the bag, you start by hanging it open in a closet (or wherever) at home, packing your clothes onto its shelves, then pushing the shelves/clothes down inside of it and zipping it up.
2. Upon reaching your destination, you just open it back up, pull out the shelves, and hang it up. Your clothes will still be on the shelves where you packed them, so there won’t be any need to transfer them into the hotel room dresser.
3. Besides its three shelves (four, if you count its top surface), a nice added touch is a hamper compartment on the bottom, for storing your dirty laundry.
NEW PRODUCT DEVELOPMENT * IDEA GENERATION
We thought of introducing a new product in luggage industry. For this we did surveys. We asked questions to consumers about which new product they would like to see in luggage items. What new features customers would like in the new product.
MARKETING MANAGEMENT
TOPIC- NEW PRODUCT DEVELOPMENT Submitted to: Prof. Yasmin Singaporewala
GROUP MEMBERS NAMES ROLL NO 1. Akanksha Desale 68
2. Shradha Doggala 71
3. Samadan Kakde 81
4. Supriya Pawar 100
5. Kirti Pawaskar 101
6. Sonali Raghatwan 105
7. Surekha Wakle 119
Introduction
While travelling is generally a lot of fun, digging through your packed clothes to find a particular item can definitely be difficult to handle and problematic. So in such difficult situation THE RISE AND DUFFEL BAG offers an alternative solution. Imagine a duffel bag outfitted with accordion-style shelves inside, letting you neatly fold clothes instead of stuffing them haphazardly.
How To Use This Product?
1. To use the bag, you start by hanging it open in a closet (or wherever) at home, packing your clothes onto its shelves, then pushing the shelves/clothes down inside of it and zipping it up.
2. Upon reaching your destination, you just open it back up, pull out the shelves, and hang it up. Your clothes will still be on the shelves where you packed them, so there won’t be any need to transfer them into the hotel room dresser.
3. Besides its three shelves (four, if you count its top surface), a nice added touch is a hamper compartment on the bottom, for storing your dirty laundry.
NEW PRODUCT DEVELOPMENT * IDEA GENERATION
We thought of introducing a new product in luggage industry. For this we did surveys. We asked questions to consumers about which new product they would like to see in luggage items. What new features customers would like in the new product.