New Product Design

Topics: Product life cycle management, New product development, Design Pages: 7 (2086 words) Published: April 8, 2013
Table of Contents

2.2Customer’s Satisfaction3
2.4Product Life Cycle4
2.5Legal and Ethic5
2.6Technological Changes5
2.8Environmental Friendly Product7


Developing a new product is an important step for a company in their effort to success and be competitive in the business that they have earned even though it is difficult to create new products. Product design is a process which involves with various aspects of designing a product along with the research and development. It includes both form design (involve with shape appearance of the product) as well as functional design (how the product works). These two types of designs are important because the product will be sold to the customers only if it works as expected. The need for a new product normally comes from the market opportunity or from the development of a new technology. However, it can also be driven by these changes such as economic, sociological, demographic, political, and legal as well as product life cycle.

Consequently, new products are widely categorized as either market-pull products or technology-push products. With a market-pull product, the marketing center of the company will first determines that sales could be increased if a new product were designed to appeal to a particular segment of its customers. Next, the engineering is then to be asked to determine the technical feasibility of the new product idea. This interaction is differing with technology-push product. Marketing will attempts to determine the prospects of ideas in the marketplace once a technical breakthrough opens way for a new product. In many cases, the technology itself may not actually focus to a particular product instead to new capabilities and benefits that could be packaged in a variety of ways in order to create a number of different products.



Cost can be considered as one of the main factor that influencing the production department in order to design and develop new product (Lindman, 2002). Sometimes the product designer is directed to design a product with a maximum cost. Therefore, he or she has to develop a new product within this budget. This causes the product designer having no freedom to over-design the product due to the instruction given to him. Other than that, the production team shall identify the cost of the material and labour involved in order to manufacture the product. They must also identify the price which their potential customers are willing to pay for that particular product. This is important for them to analyse how much profit they could earn if they decided to proceed with the idea to produce this new product.

2.2Customer’s Satisfaction

Customers are the people who have the major influence over the way a product is designed and develop. Thus, it is important to follow the customers need in order to ensure that the product will be well received by the customers (Nobeoka & Cusumano, 1995). For example, when designing a mobile phone, the design team will show several potential designs and make changes according to their needs. Before production process of new product take place, the production team should consider and study whether this product can satisfy and meet the requirements of their targeted customers. They should ensure that the designed product must satisfy customers in terms of good product requirements like quality, performance, reliability and durability. The product must create the confidence to the customers so that they become loyal to this product and start entrusting this company. This will lead to repetition cycle of sales and interaction between customers and producer, thus boosting its profits.

Continuous study on customers’ demand and focusing on producing...

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