New Media and Political Marketing in the United States

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Journal of Political Marketing
Publication details, including instructions for authors and subscription information: http://www.tandfonline.com/loi/wplm20 New Media and Political Marketing in the
United States: 2012 and Beyond a Terri L. Towner & David A. Dulio

a

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Oakland University, Rochester, Michigan, USA
Version of record first published: 14 Mar 2012.

To cite this article: Terri L. Towner & David A. Dulio (2012): New Media and Political Marketing in the
United States: 2012 and Beyond, Journal of Political Marketing, 11:1-2, 95-119
To link to this article: http://dx.doi.org/10.1080/15377857.2012.642748

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Journal of Political Marketing, 11:95–119, 2012
Copyright # Taylor & Francis Group, LLC
ISSN: 1537-7857 print=1537-7865 online
DOI: 10.1080/15377857.2012.642748

New Media and Political Marketing in

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