New Holland

Powerful Essays
Topics: Agriculture
Strategic Analysis New Holland Fiat India

Strategic Management - I
Prof Amita Mital

WMP 2013 04-Oct-2011

Report Submitted By : (Group A8 )

WMP6029 WMP6030 WMP6031 WMP6041 WMP6125 WMP6127

Manu Chauhan Mukul Priyadarshi Nikhil Nangia Sanjeev Kumar Maurya Manmeet Singh Saini Abhinav

Page 1 of 16

Table of Contents
1. Introduction .....................................................................................3
1.1. New Holland Tractor Organization .............................................................. 3 1.2. Tractor Market in India ......................................................................4

2. General Environment Analysis - PESTL...........................................6 3. Porter’s Five Forces Analysis ..........................................................8 4. SWOT Analysis ...............................................................................10 5. Value Chain Analysis .....................................................................11 6. Resource Based View (VRIO) ........................................................15 7. Financial Analysis ..........................................................................15 8. Conclusion......................................................................................15

Page 2 of 16

1. Introduction
1.1.
1.

New Holland Tractor Organization
New Holland Fiat India is a 100% subsidiary of USD 15billion CNH Global, the World’s largest agricultural equipments Company, and the leading manufacturer of agricultural and construction equipment manufacturer in the world. Spread across 60 acres in the Greater Noida District of Uttar Pradesh, the state-of-the-art plant with an initial investment of over Rs. 250 Crores, is designed on the lines of New Holland’s international manufacturing facilities. The company's main rivals in tractors are: Mahindra, Swaraj, Sonalika & Escorts.

2.

3.

% Indian Market Share

New Holland 10%

Others



References: 1. Tractor Industry http://dsir.nic.in/reports/techreps/tsr042.pdf 2. New Holland Fiat India http://newhollandindia.co.in/ 3. Tractor Industry in India : Present and Future http://www.unapcaem.org/Activities%20Files/A0611/P-In.pdf 4. Tractor industry fortunes on the upswing http://www.thehindubusinessline.com/bline/2004/12/22/stories/2004122201700200.htm 5. Tractors in India - http://en.wikipedia.org/wiki/Tractors_in_India 6. Indian Agricultural Machinery Market: An Investment Perspective http://www.aranca.com/samples/airsreport.pdf Page 16 of 16

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