New Communication Strategy
INTRODUCTION:
Research has proved that effective communication alone has a positive effect on customer satisfaction with services. This will, therefore, have a positive impact on future inspection ratings and future progress. Communication is an important tool in driving forward change, both cultural and procedural. The
Communication Strategy is separated into two sections; External Communication, and Internal Communication.
Primark is one of the leading retail group of Uk. Primark has almost 200 stores across
Ireland, the UK, Spain, Netherlands, Germany, Belgium and Portugal. Primark follows a focused approached on delivering effective communication to their staff, partners, board Members, suppliers and customers. There are a number of ways that Primark can communicate to its customers and employees including: Letters, attending events , website , emails and advertising etc. Their Communication Strategy aims to ensure that Primark communicates in the most effective ways, which will lead to improvements in the way their service is delivered. Responsibility for the strategy lies with the Communication and Media Manager, whose role it is to coordinate the public relations, marketing, website and design functions to ensure they are consistent and effective. Primark is rapidly expanding their network particularly in UK.
Primark’s business growth comes from meeting these customer needs whilst continuing to expand stores and move into the market. As a result the administration staff had to spend most of their time dealing with the processing documents so a new communication strategy and needs to be planned and implemented to tackle the appropriate internal and external communication of primark.
TASK 1.1
What do people use communication to do in organizations? They communicate to accomplish professional tasks, certainly. As they do so, they also communicate to manage their interpersonal identities, their roles, as well as
Research has proved that effective communication alone has a positive effect on customer satisfaction with services. This will, therefore, have a positive impact on future inspection ratings and future progress. Communication is an important tool in driving forward change, both cultural and procedural. The
Communication Strategy is separated into two sections; External Communication, and Internal Communication.
Primark is one of the leading retail group of Uk. Primark has almost 200 stores across
Ireland, the UK, Spain, Netherlands, Germany, Belgium and Portugal. Primark follows a focused approached on delivering effective communication to their staff, partners, board Members, suppliers and customers. There are a number of ways that Primark can communicate to its customers and employees including: Letters, attending events , website , emails and advertising etc. Their Communication Strategy aims to ensure that Primark communicates in the most effective ways, which will lead to improvements in the way their service is delivered. Responsibility for the strategy lies with the Communication and Media Manager, whose role it is to coordinate the public relations, marketing, website and design functions to ensure they are consistent and effective. Primark is rapidly expanding their network particularly in UK.
Primark’s business growth comes from meeting these customer needs whilst continuing to expand stores and move into the market. As a result the administration staff had to spend most of their time dealing with the processing documents so a new communication strategy and needs to be planned and implemented to tackle the appropriate internal and external communication of primark.
TASK 1.1
What do people use communication to do in organizations? They communicate to accomplish professional tasks, certainly. As they do so, they also communicate to manage their interpersonal identities, their roles, as well as
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