Project-The New Camp
• Executive Summary
• Description of Venture
• Mission and Vision
• Market Analysis
• Competitive Analysis
• Marketing & Sales
• Human Resource Plan
• Customer Service and Support
• Financial Data
The main purpose and objective of our assignment was to develop a business plan in perspective of our country. The New camp as we want to call it is a camping site that we plan to introduce for the first time in Bangladesh. The idea is to provide accommodation services to locals and tourists during peak seasons but in a unique way, that is our services will be based on outdoor activities. During peak seasons, especially the winter season, it is really difficult to get a place to stay in Cox’s bazaar as most hotels and motels are booked by tourists. As a result, many people are unable to spend their holidays in Cox’s Bazaar just because they could not find a place to stay. This is where we want to take the opportunity to capitalize on the situation and provide accommodation services which is going to be much cheaper and affordable for the tourists and other potential local customers. As the set up cost of the venture is Low, we can take the opportunity of cost leadership thus making our business profitable.
Description of venture
The New camp we want to identify it is a camping site that we plan to bring in for the initially in our country. During peak seasons, it is hard to get a place to stay in Cox’s bazaar as most hotels and motels are booked by tourists. As a result, many people are unable to spend their holidays in Cox’s Bazaar just because they could not find a place to stay. So we want to use this opportunity to take advantage of on the situation and provide accommodation services that is going to be affordable for the tourists and local customers. The set up cost of the venture is low; we can take the prospect of cost leadership as well as profit seeker. The purpose of our business is to provide outdoor accommodation. In order to do so we need to have our own land but since it is very costly to have our own land, we decided to lease the land from the government. Currently to start the business we will take the lease a land which area is 3 bigha at Laboni point, Cox’s Bazaar. Our estimated budget is 30000000 taka. So we need to do the following activities to start the business:
▪ Lease the land.
▪ Land development
▪ Recruit Management employees
▪ Buying tents of various types – starting off with 60 tents ▪ Hiring security guards, helpers/care takers ▪ Chefs ,assistants & lifeguards ▪ Administrative officers in charge of supervision ▪ Equipment and utensils
▪ Logistics & other Developments
Vision & Mission
Our vision is to promote and encourage outdoor activities for families and friends and to become the number one camping resort in Bangladesh.
Customer satisfaction is our top priority and we want to make sure every customer that we will have will be satisfied with our products and services. We want to achieve this feat by providing top quality services by ensuring healthier environment, quality food items and spacious tents, outdoor activities within a much cheaper...
References: ❑ Joseph T. Straub & Raymond F. Attner, 2006, Introduction to Business, 2nd edition, Kent Publishing Company, Boston, Massachusetts, USA.
❑ Philip Kotler & Kevin Lane Keller, 2006, Marketing Management, 12th edition, Prentice – Hall of India Private Limited, New Delhi.
❑ William J. Stevenson, 2005, Operations Management, 8th edition, McGraw Hill Companies Inc, Avenues of Americas, New York, USA.
❑ James C. Van Horne & John M Wachowicz JR, 2001, Fundamentals of Financial Management, 12th edition, Prentice Hall Inc Financial times, Edinburg Gate, Harlow Essex, England.
❑ Fred R. David, 2009, Strategic Management Concepts & Cases, 12th edition, Prentice – Hall of India Private Limited, New Delhi.
Please join StudyMode to read the full document