New Belgium Marketing Campaign

Developing a marketing campaign is a decision every company has to encounter. Must of New Belgium's advertising began with word of mouth. The company traveled to beer festivals and gave out free samples. This tactic was incredibly successful in the younger years of the company. The company relied on the customers they were able to encounter to love it enough to further their mission and pass it along to others. However, if New Belgium was going to compete on a national level, the company needed to produce a marketing campaign on the same level of its competitors (Hartline, M.D. & Ferrell, O.C., 2014).

New Belgium began using "What's your folly?" as a slogan while traveling the beer circuit engaging its potential customers to give their best