New Belgium Brewing: A Case Study

As New Belgium Brewing continues to expand throughout the nation, the roots, values and culture of this small company has to continue to operate similarly no matter how large the company becomes. The company just recently expanded its distribution list into the state of New York and is hoping to continue making their mark in the Tri-state area. For a small company based out of Colorado, this is a history advancement to maximize their distribution potential (“NBB Expands, 2016). The difficulty of keeping its small company mentality although its growing is bring that same culture and concept to different parts of the country to different consumers who value may differ from those of the company.

NBB takes on the expansion challenge by bring consumers into their world. Media has a way of challenging companies to appealing to all consumers which can be frustrating and costly to attract so many different demographics. However NBB has opened its company up to consumers and invited them in to create their own opinions. NBB uses social media and television to get their messages and principles to the world. But one important marketing campaign that gives a full picture of the company is their print campaign though their interactive website, www.newbelgium.com (Ferrell & Hartline, 2014). This interactive site displays all
Consistent messaging in all of its media forms will help consumers understand the messages and the branding being presented. NBB takes their social responsibility seriously and it is evident in their messages of making consumers environmentally conscious and operating their growing business with the same mentality the founders had when creating the business years ago (Ferrell & Hartline, 2014). When consumers all over the world hear and see the same messages over and over from NBB, they will become more aware of the company’s overall