Preview

New Balance: Developing And Integrated Csr Strategy

Best Essays
Open Document
Open Document
1903 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
New Balance: Developing And Integrated Csr Strategy
Case Study
New Balance: Developing and Integrated CSR Strategy
Responsible Corporate Leadership / OL-690-X3063
Southern New Hampshire University
Elisa-Ruth Nelson

Introduction
New Balance is an American athletic shoe and apparel company founded in 1906. Initially, New Balance started out peddling arch supports to law enforcement officers and waitpersons/servers in restaurants. Now the company boasts a collection of men and women sport shoes – running, cross training, basketball, tennis, hiking, and golf. Additionally, New Balance has an impressive men/women apparel and accessories division, along with a kid’s section as well. What I found interesting and unique, New Balance offers a custom made option for customers to …show more content…
Why? If New Balance wants complete integration from the top to the bottom and vice versa, standing up a CSR division sends a strong message that leadership is serious about CSR initiatives and being successful. Additionally, having the senior leader of the CSR division report to the CEO will align him/her with the other prominent divisions (manufacturing, commercial operations, etc.) and provide an opportunity to work in total concert fulfilling CSR efforts from a collaborative standpoint. This proposition is considered a change initiative and senior leadership must launch this in a meticulous and smart approach. There will be a financial impact (salaries and benefits) associated with this move, therefore it is imperative that it is communicated to all employees in a fashion that shows it is in alignment with the overall values, vision and the mission of New Balance, if not it will likely die a slow and painful death (Myatt, …show more content…
However, before anything is started, leadership must take the time to plan and decide on the approach to improving their CSR program. Building a proper foundation is key, and there is no room for impatience and taking short cuts. There are many change management models one can consider to pursue the realization of their vision, my suggestion is John Kotter’s eight-step
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Satisfactory Essays

    REI: CSR Role Model
    • 85 Words
    • 1 Page

    REI: CSR Role Model

    In conclusion REI is the leader that other business look up to or follow as a CSR role model. Incorporating social stewardship into the coop culture, REI provides leadership, volunteering and monetary means to drive responsibility into the ecofriendly communities. REI is involved with youth, adults and other areas that align with the outdoors and reducing greenhouse gases. This in turn helps drive a stronger values within REI consumers that ultimately keeps valued customers even though some of the prices are higher than the competition.…

    • 85 Words
    • 1 Page
    Satisfactory Essays
    Read More
  • Good Essays

    Student
    • 672 Words
    • 3 Pages

    Student

    New Balance has made many key operating decisions that have set it apart from much of its competition. New Balance has always maintained that it is a company focused on manufacturing and operations rather than on marketing. This foundational principle guides the strategy around which the company is organized and run. This is a strategy that greatly differs from much of its competition, which focuses on very outwardly on publicity and celebrity to create reputation. One of the key differences between New Balance and its competitors is that New Balance has remained a private corporation. In doing so, New Balance has the ability to be a much more flexible and free-flowing company than its publicly traded counterparts. This freedom has allowed the company to use slightly unorthodox marketing, manufacturing, and sales techniques to attract a loyal customer base. Recently, New Balance has started to focus more on design and innovation in its product offerings in order to stay competitive in the marketplace.…

    • 672 Words
    • 3 Pages
    Good Essays
    Read More
  • Powerful Essays

    Marketing Report for New Balance Company
    • 1471 Words
    • 6 Pages

    Marketing Report for New Balance Company

    New Balance Company offer similar products in different versions according to the age and life-cycle segmentation. Under the same style shoes, New Balance may offer small size shoes for children, and offer bigger sizes shoes to adult men and women. Also, marketers will offer some shoes designed particularly for one specific segment of the age cycle, such as most mature clients look for comfortable; fairly price, classic styles, good quality shoes, so New Balance offer the classic style shoes to those kind of people. (Rooyen, 2009)…

    • 1471 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Better Essays

    Business Case of Csr
    • 1663 Words
    • 7 Pages

    Business Case of Csr

    Vogel, D J. (2005). Is There a Market for Virtue? THE BUSINESS CASE FOR CORPORATE SOCIAL RESPONSIBILITY California Management Review, 47(1), 55-67…

    • 1663 Words
    • 7 Pages
    Better Essays
    Read More
  • Best Essays

    Csr Report on Tesco Plc
    • 3403 Words
    • 14 Pages

    Csr Report on Tesco Plc

    Corporate Social Responsibility (CSR, also called corporate responsibility, corporate citizenship and responsible business) is a concept whereby organizations consider the interests of society by taking responsibility for the impact of their activities on customers, suppliers, employees, shareholders, communities and other stakeholders, as well as the environment.…

    • 3403 Words
    • 14 Pages
    Best Essays
    Read More
  • Satisfactory Essays

    ethical
    • 727 Words
    • 3 Pages

    ethical

    Finally, an important driving factor for CSR is the acceptance of the fact that sustainable growth and development are the only way to survive in the long term. Companies that realize that they can only grow over the long term by helping all the stakeholders to grow and develop set up CSR activities.…

    • 727 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Swachh Bharat Abhiyan Case Study
    • 802 Words
    • 4 Pages

    Swachh Bharat Abhiyan Case Study

    As CSR is primarily concerned with transparency, liability and performance, it is essential for the CSR decision making structure to be an important part of the organization’s governance activities and be evident. Following are the considerations to be taken into account when designing a CSR decision making structure:…

    • 802 Words
    • 4 Pages
    Good Essays
    Read More
  • Good Essays

    Critical Analysis: Implementation of Csr and Good Governance
    • 919 Words
    • 4 Pages

    Critical Analysis: Implementation of Csr and Good Governance

    Practice of socially responsible actions is an indicator of good governance. Governance is about the relationships among shareholders, and in between management and equity holders. Theoretically speaking, corporate social responsibility (CSR) is about the corporation’s relationships with the rest of the world, including its employees and the society within which it operates.…

    • 919 Words
    • 4 Pages
    Good Essays
    Read More
  • Powerful Essays

    Csr Strategy
    • 5669 Words
    • 23 Pages

    Csr Strategy

    CORPORATE SOCIAL RESPONSIBILITY STRATEGY, MARKETING PERFORMANCE AND MARKETING SUSTAINABILITY: AN EMPIRICAL INVESTIGATION OF ISO 14000 BUSINESSES IN THAILAND Srisunan Prasertsang, Mahasarakham Business School, Mahasarakham University, Thailand Phapruke Ussahawanitchakit, Mahasarakham Business School, Mahasarakham University, Thailand ABSTRACT This study examines the impacts of six dimensions of corporate social responsibility strategy on marketing sustainability through mediating influences of marketing image, customer satisfaction, stakeholder acceptance and marketing performance. Corporate social responsibility consists of human development, environment considerations, community involvements, product and service innovation, consumer attention, and competition tendency which is an important strategy that will help firm gain greater marketing image, customer satisfaction, stakeholder acceptance, marketing performance and marketing sustainability. Here, 106 ISO 14000 businesses in Thailand were chosen as the sample of the study. The results show that some dimensions of corporate social responsibility strategy have a significant effect on marketing image, customer satisfaction, stakeholder acceptance and marketing sustainability. Also, marketing performance has a potential positive influence on marketing sustainability. In addition, ethics vision and competitive intensity have a partial moderating effect on the relationship corporate social responsibility strategy, marketing image, customer satisfaction, stakeholder acceptance, marketing performance and marketing sustainability. Potential discussion with the research results is effectively implemented in the study. Theoretical and managerial contributions are explicitly provided. Conclusion and suggestions and directions for future research are highlighted. Keywords: Corporate Social Responsibility, Marketing Image, Customer Satisfaction, Stakeholder Acceptance, Marketing Performance, Ethics Vision, Competitive…

    • 5669 Words
    • 23 Pages
    Powerful Essays
    Read More
  • Good Essays

    Corporate Social Responsibility (CSR)
    • 11976 Words
    • 64 Pages

    Corporate Social Responsibility (CSR)

    I declare that the above work is my own and that the material contained herein has not been…

    • 11976 Words
    • 64 Pages
    Good Essays
    Read More
  • Powerful Essays

    CSR by CCD
    • 1998 Words
    • 8 Pages

    CSR by CCD

    CSR is a set of actions of a company that changes business operations to improve, maintain, or mitigate a company’s impact on society and the environment.…

    • 1998 Words
    • 8 Pages
    Powerful Essays
    Read More
  • Good Essays

    Emerging Trends in Csr in India
    • 621 Words
    • 3 Pages

    Emerging Trends in Csr in India

    Corporate Social Responsibility or CSR as is popularly known is a system of gauging an organization’s bearing on society and weighing their responsibilities. CSR is not just about getting involved in some charitable practices or having ecological responsibility and a recycling policy. It is about the whole representation of the company which is to be considered, from internal practices to their clients, taking in every stride that a business takes during its usual operations. It is a continuous commitment that companies should have towards the economic, social and environmental development of the community in which they operate. Several companies have now enthusiastically taken up to the cause of CSR in countries with rising economies such as India. Corporate social responsibility is sustainable, which involves companies to take up activities without having negative impact on their business.…

    • 621 Words
    • 3 Pages
    Good Essays
    Read More
  • Powerful Essays

    Corporate Social Responsibility Paper
    • 5868 Words
    • 24 Pages

    Corporate Social Responsibility Paper

    Before we can accurately assess the future of CSR, we need to address the issue of defining it. We need to underscore its importance as a business tool, acknowledging the difficulties associated with implementing CSR programs and examining both successful and unsuccessful CSR models. In other words, we need to recognize what problems exist with current CSR programs before we can attempt to solve them.…

    • 5868 Words
    • 24 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Impacts of Csr
    • 1447 Words
    • 6 Pages

    Impacts of Csr

    By implimenting csr,the company has ensured workers’ rights and benefits and their is no need to create a collective labour agreement and maintain existence of a trade union.…

    • 1447 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Csr Is Important
    • 402 Words
    • 2 Pages

    Csr Is Important

    At first, I think CSR will cost much of a company but without remarkable results in the short term. But the case of The Coca-Cola Company tells me if you have a profound system like the eKOsystem and The Valued Youth Programme of The Coca-Cola Company, it will gain a powerful influence on people. Through these activities more people get to The Coca-Cola Company and trust this company, which is better for its sustainable development. And nowadays, sustainable development is much more important than immediate interest.…

    • 402 Words
    • 2 Pages
    Satisfactory Essays
    Read More

Related Topics