Neville Brody is considered one of the most influential designers in the graphic design industry. Brody grew up in London and started his career in art at the Michenden School where he studied A-level art. A level art is mainly focused on studio work emphasizing observation and analysis of the visual world. After Brody finished at Michenden School he went to Hornsey College of Art in 1975 where he took an art foundation course. Punk rock was one influence on Brody’s work. Bands such as The Clash, The Ramones and especially the Sex Pistols had a major effect on London which Brody had used to his advantage by using the same type of hard edged graphics these punk rock bands used on their album covers. Brody’s instructors did not approve of his style of art because it was considered rebellious and went against the mainstream. Brody also had designed posters for student bands at the college. Brody was not just motivated by punk rock but also by pop art and Dadaism, which is based on irrationality and protest. In the early 1980’s Brody had worked for Fetish Records where he mixed different types of typefaces using geometric shapes, symbols, and images. After Brody finished schooling at Hornsey College he attended London College of Printing from 1977 to 1980 where he studied graphic design before becoming a freelance designer. Most of his freelance work involved designing record sleeves. In 1981 Brody started working for The Face magazine as an art director where he did most of his best typographical work. In 1988 a book was published of Brody’s work called The Graphic Language of Neville Brody to accompany a retrospective that was being shown at London’s Victoria and Albert Museum. In 1991 Brody helped launch Fuse. His plan of action was to prove to people that a computer is merely a tool of communication. The purpose of Fuse magazine was to make it a form of digital medium that would present different typefaces and could be modified
Bibliography: Dorian Buchi. (May 8, 2010). Neville Brody. In Culture of Design. Retrieved 8/27/12, from http://cultureofdesign.wordpress.com/2010/05/08/neville-brody-by-dorian-buchi-2/. Tim O 'Kennedy. (January 6, 2011). Neville Brody. In The Blank Sheet Project. Retrieved 8/29/12, from http://www.theblanksheetproject.com/creative/1/neville_brody. Rick Poyner. (December 9, 2012). Neville Brody. In Eye Magazine. Retrieved 8/29/12, from http://www.eyemagazine.com/feature/article/neville-brody.