Netw583 - Case Analysis 1 - Apple Computer
Larry Overman
Case Analysis 1 – Apple Computer
NETW583
1. What were some of Apple 's biggest successes and failures? Describe why.
Successes:
* Apple I; built in 1976 and had only 200 computer produced. * Apple II; built in 1977 was designed for mass-production. * Macintosh; built in 1984 was cheaper than the Lisa and more compact than the Lisa. * iMac; built in 1998 was a commercial success. Nicknames included “Blue Bubble” and “iCandy”. * iBook; built in 1999 was a considered an “iMac to go.” * OSX Operating System; built in 2001 and still currently used by Apple. * iPod; built in 2001 was one of the first popular digital music player. * iTunes; built in 2003 was the first major digital music store which allowed synchronization between a person’s library and the iPod. * iPod mini; built in 2004 was a mini version of the iPod which came in different colors and eventually created the Nano models. * iPhone; built in 2007 became the Motorola ROKR’s success. The touchscreen was extraordinary for the time. With the inclusion of the Apps store made it a success. * iPod Touch; built in 2007 was the iPhone without the Phone portion, it was built to be used over WiFi only. * Apple TV redesigned; built in 2010 and sold for a much cheaper price of just $99. * MacBook Air; built in 2008 was classified as the “World’s Thinnest Notebook.” * iPad; built in 2011 changed the tablet market.
Failures:
* Apple III; built in 1980 had design issues and hardware problems. * Lisa; built in 1983 and had a very high price tag of almost 10k. The technology was good though. * NeXT; built in 1989 was purchased by Apple and the technology became the base for the iPhone and Mac OS’s. * iMac’s mouse; built in 1998 was nicknamed the “hockey puck”. Poor design for ergonomics. * Power Mac G4 Cube; built in 2000 was too pricey for consumers. * Motorola ROKR; built in 2005 as the “iTunes Phone.” The phone
Case Analysis 1 – Apple Computer
NETW583
1. What were some of Apple 's biggest successes and failures? Describe why.
Successes:
* Apple I; built in 1976 and had only 200 computer produced. * Apple II; built in 1977 was designed for mass-production. * Macintosh; built in 1984 was cheaper than the Lisa and more compact than the Lisa. * iMac; built in 1998 was a commercial success. Nicknames included “Blue Bubble” and “iCandy”. * iBook; built in 1999 was a considered an “iMac to go.” * OSX Operating System; built in 2001 and still currently used by Apple. * iPod; built in 2001 was one of the first popular digital music player. * iTunes; built in 2003 was the first major digital music store which allowed synchronization between a person’s library and the iPod. * iPod mini; built in 2004 was a mini version of the iPod which came in different colors and eventually created the Nano models. * iPhone; built in 2007 became the Motorola ROKR’s success. The touchscreen was extraordinary for the time. With the inclusion of the Apps store made it a success. * iPod Touch; built in 2007 was the iPhone without the Phone portion, it was built to be used over WiFi only. * Apple TV redesigned; built in 2010 and sold for a much cheaper price of just $99. * MacBook Air; built in 2008 was classified as the “World’s Thinnest Notebook.” * iPad; built in 2011 changed the tablet market.
Failures:
* Apple III; built in 1980 had design issues and hardware problems. * Lisa; built in 1983 and had a very high price tag of almost 10k. The technology was good though. * NeXT; built in 1989 was purchased by Apple and the technology became the base for the iPhone and Mac OS’s. * iMac’s mouse; built in 1998 was nicknamed the “hockey puck”. Poor design for ergonomics. * Power Mac G4 Cube; built in 2000 was too pricey for consumers. * Motorola ROKR; built in 2005 as the “iTunes Phone.” The phone
References: Couillard, F. (2013, May 12). http://www.strategies-direction.com/google-and-apple%E2%80%99s-success-culture-and-a-worthy-sense-of-purpose/. Retrieved from Strategies & Direction: http://www.strategies-direction.com/google-and-apple%E2%80%99s-success-culture-and-a-worthy-sense-of-purpose/ Timeline: Apple 's greatest successes and failures. (2013, May 12). Retrieved from timesunion.com: http://www.timesunion.com/news/slideshow/Timeline-Apple-s-greatest-successes-and-failures-31266.php