Netrogena
Brand : Neutrogena
Company : Johnson & Johnson
Agency : White Canvas
Brand Analysis Count : 414
Introduction :
Neutrogena is an American brand of skin care, hair care and cosmetics, that is headquartered in Los Angeles, California. According to product advertising at their website, Neutrogena products are distributed in more than 70 countries. Neutrogena was founded in 1930 by Emanuel Stolaroff, and was originally a cosmetics company named Natone. It is now part of the United States-based Johnson & Johnson conglomerate, which bought the independent company in 1994.
Background :
Neutrogena began its success story in 1930 when founder Emanuel Stolaroff started a small specialty cosmetic company called Natone. In the early years, Natone was a supplier to beauty salons usually associated with the glamour of the film industry. By the 1940's, Natone began manufacturing and distributing cosmetics for the retail market.
Stolaroff believed there was a market for such a high quality soap and arranged to import and distribute the Neutrogena brand product in the United States. Setting the course for future growth, he emphasized the transparency of the soap to clearly communicate its difference. In addition, he targeted sales to new distribution channels-department stores and better drug stores.
By 1992 Nutrogena soap was so synonymous with the company image that the company was officially changed to Nutrogena .
Lloyd Cotsen, an integral member of the Neutrogena family, became president of the company in 1967 and made another key decision that would profoundly influence the future of the company—to promote the benefits of Neutrogena® soap to the medical profession. The strong relationship between Neutrogena Corporation and dermatologists gave the company an exceptional competitive advantage.
As the Neutrogena® brand gained a unique acceptance by the medical profession, a new emphasis was directed toward marketing and research efforts to create a
Company : Johnson & Johnson
Agency : White Canvas
Brand Analysis Count : 414
Introduction :
Neutrogena is an American brand of skin care, hair care and cosmetics, that is headquartered in Los Angeles, California. According to product advertising at their website, Neutrogena products are distributed in more than 70 countries. Neutrogena was founded in 1930 by Emanuel Stolaroff, and was originally a cosmetics company named Natone. It is now part of the United States-based Johnson & Johnson conglomerate, which bought the independent company in 1994.
Background :
Neutrogena began its success story in 1930 when founder Emanuel Stolaroff started a small specialty cosmetic company called Natone. In the early years, Natone was a supplier to beauty salons usually associated with the glamour of the film industry. By the 1940's, Natone began manufacturing and distributing cosmetics for the retail market.
Stolaroff believed there was a market for such a high quality soap and arranged to import and distribute the Neutrogena brand product in the United States. Setting the course for future growth, he emphasized the transparency of the soap to clearly communicate its difference. In addition, he targeted sales to new distribution channels-department stores and better drug stores.
By 1992 Nutrogena soap was so synonymous with the company image that the company was officially changed to Nutrogena .
Lloyd Cotsen, an integral member of the Neutrogena family, became president of the company in 1967 and made another key decision that would profoundly influence the future of the company—to promote the benefits of Neutrogena® soap to the medical profession. The strong relationship between Neutrogena Corporation and dermatologists gave the company an exceptional competitive advantage.
As the Neutrogena® brand gained a unique acceptance by the medical profession, a new emphasis was directed toward marketing and research efforts to create a