Netapp Company Reivew

Topics: Marketing, Cloud computing, Computer data storage, Data storage device, Revenue, Corporation / Pages: 9 (2079 words) / Published: Feb 9th, 2012
NetApp Company Review:

Mez Hamd

NetApp Company Review

Company Background

NetApp was started in 1992 in Sunnyvale California and was originally named Network Appliance. The company originally focused on network attached storage devices and has since broadened its presence in the larger enterprise storage market. Its major products are focused on enterprise data storage and filer systems (CBR, 2010). These software and hardware packages allow data management, and security which can increase a company’s performance, profitability, and productivity. NetApp is part of the data storage device industry where a few companies control a majority of the market share. The main competitor of NetApp is EMC; which is a larger more established company with a diverse portfolio of products. There is heavy competition due to the size of these companies; innovation and R&D are a major driving factor in this industry (Egge, 2010).

Company Structure & Position in the Market

NetApp’s income statement is broken down into 3 parts for revenue Products, Services, and Software entitlements and maintenance (NetApp, Inc. 2010). Products are the largest part of NetApp’s annual revenue. They focus on enterprise solutions and have and strong network of partnerships that help them maintain a strong presence in the market. Services are the second largest part of annual revenue. Their service business focuses on customer education, training, and business and support solutions. This service can help take the client through every part of service delivery and implementation. The smallest part of NetApp’s revenue comes from their Software entitlements and maintenance they provide. This part of their business is in line with their service support they offer. NetApp offers product upgrades, extended warranties, enhancements, maintenance and support on bug issues. Acquisitions are a large part of this industry with many market leaders utilizing this strategy to gain a



References: AllBusiness.com. (2010). Industries. Retrieved from All Business: http://www.allbusiness.com/technology/services-value-added-reseller-var/1475-1.html Bylund, A CBR. (2010). Companies. Retrieved from CBR: http://www.cbronline.com/companies/netapp_inc CNN Dignan, L. (2011, November 16). Between the Lines. Retrieved from ZDNet: http://www.zdnet.com/blog/btl/netapp-cuts-q3-outlook-sees-weakness-in-large-accounts/63688 Dignan, L Egge, C. (2010, July 1). New Research. Retrieved from ICT & the world of Content: http://clausegge.com/2010/07/netapp-strategy-update/ Forbes Kovar, J. F. (2011, November 17). Storage News. Retrieved from CRN: http://www.crn.com/news/storage/231903301/netapp-dell-overland-storage-say-thailand-flooding-impacting-industry.htm;jsessionid=dJDPj2tjOtRLzPpA3iD-SQ**.ecappj01 Mellor, C Mellor, C. (2011, June 1). EMC and NetApp on a Roll. Retrieved from The Register: http://www.theregister.co.uk/2011/06/01/emc_netapp_storage_pure_plays_outpacing_competition/ Mergent Online Michael Linett & Zerowait Corporation. (2007, December 11). Articles. Retrieved from An Honest Look At Storage Trends: http://blog.zerowait.com/?p=523 NetApp, Inc NetApp Corporate. (2010, June 17). NetApp 's Strategy is Good for Partners. Retrieved from YouTube: http://www.youtube.com/watch?v=tI10RoWwWIo Porter, M

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