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Nestle Marketing Strategy

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Nestle Marketing Strategy
A SUMMER INTERNSHIP REPORT
ON
„EFFECTIVE IMPLEMENTATION OF SDS‟
AND
„SEAMLESS OPERATIONS OF CHANNEL
FINANCE‟

SUBMITTED BY
VIDYUT PERTI
PGDM
ROLL NO. 131
BIMTECH 09-11

UNDER THE GUIDANCE OF
CORPORATE GUIDE

ACADEMIC GUIDE

Mr. ANIL SAYAL
BRANCH CONTROLLER
DELHI BRANCH
NESTLE INDIA LTD.

Dr. ANSHUL VERMA
ASSOCIATE PROFESSOR
FINANCE
BIMTECH

Birla Institute of Management Technology

Summer Project Certificate
This is to certify that Vidyut Perti, Roll No. 131 , a student of Post Graduate Diploma in
Management has worked on the Summer Project titled “Effective Implementation of SDS and
Seamless Operations of Channel Finance” at Nestle India Ltd. after trimester III in partial fulfilment of the requirement for the programme. This is his original work to the best of my knowledge. Date:
Seal:

Signature
(Dr. Anshul Verma)

2

ACKNOWLEDGEMENT
A Summer Training project is a synthesis of knowledge and experience of experts in their related fields. However, no project is possible without the guidelines and help that is extended by the experts to the student with the sole benevolent purpose of intellectual development. First and foremost I would like to express my gratitude and thank Mr. Anil Sayal, Branch
Controller, Delhi Branch who was my Mentor, for guiding me throughout the entire training period.
I owe enormous intellectual debt towards my teacher and mentor Dr. Anshul Verma whose suggestions and guidance were invaluable and helped me throughout my project
I am also thankful to Mr. Rohit Talwar (Assistant Manager Accounts) and Mr Pankaj
Kumar Jaiswal (Assistant Branch Controller) for guiding me and for providing fruitful insights on subject. This Report would not have complete without the inputs and the words of advice from them for which I shall always remain grateful to him.
I would also like to thank all members of the Finance & Control Department who have directly or indirectly helped in providing the

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