Nestle Marketing Plan
Acknowledgement
Praise is to Allah Almighty, the one testing us all at alltimes andmaking decisions about what we don’t know and can’tknow. Writingthis report appeared to be a great experience to us. Itadded a lot toour knowledge while we were working on this report. If we say that thisreport is one of our memorable experiences in studentlife, then itwould not be wrong.We owe profound gratitude to
MR.Mohsin Ali Shah for stimulating ourcreative abilities by assigning this report to me. I amimmenselyobliged to all our fellow students who guided me inmaking this report,without whose considerate attention and interest, itwould be difficultfor me to complete this report on time. Whatever wehave learnt fromthem and this Assignment report has put indelibleimpression on my mind.It is my conviction that this learning experience willalways be a source of help in my practical life and professional career
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Executive Summery
We are analyzing the marketing plan of Nestle which isan FMCGcompany. Our analysis of Nestle will include the currentmarketsituation and strategic analysis of the company. We willsee the variousstrategies that can be used by them for improving theirproduct. Nestlehas been serving worldwide with its excellence inproduct safety,quality and value. It provides many products whichinclude dairyproducts, beverages, water, and infant dietetic andconfectionary. Wehave taken NESTLE WATER for our project report. Theiraim is toprovide customer with pure drinking water on suitableprices make theproduct as convenient as possible. According to theirclaim that theyprovide the best food through out the world. For NestlePure Life they
adopted the societal and marketing concept. Further wewill explainthe SWOT, SMART, IMC plan competitive analysis and allother strategies used by them.
Introduction Of Nestle
Nestle is the leading FMCG company of Switzerlandestablished byHenri Nestle. Nestle is serving worldwide with its more than500factories in 86
Praise is to Allah Almighty, the one testing us all at alltimes andmaking decisions about what we don’t know and can’tknow. Writingthis report appeared to be a great experience to us. Itadded a lot toour knowledge while we were working on this report. If we say that thisreport is one of our memorable experiences in studentlife, then itwould not be wrong.We owe profound gratitude to
MR.Mohsin Ali Shah for stimulating ourcreative abilities by assigning this report to me. I amimmenselyobliged to all our fellow students who guided me inmaking this report,without whose considerate attention and interest, itwould be difficultfor me to complete this report on time. Whatever wehave learnt fromthem and this Assignment report has put indelibleimpression on my mind.It is my conviction that this learning experience willalways be a source of help in my practical life and professional career
.
Executive Summery
We are analyzing the marketing plan of Nestle which isan FMCGcompany. Our analysis of Nestle will include the currentmarketsituation and strategic analysis of the company. We willsee the variousstrategies that can be used by them for improving theirproduct. Nestlehas been serving worldwide with its excellence inproduct safety,quality and value. It provides many products whichinclude dairyproducts, beverages, water, and infant dietetic andconfectionary. Wehave taken NESTLE WATER for our project report. Theiraim is toprovide customer with pure drinking water on suitableprices make theproduct as convenient as possible. According to theirclaim that theyprovide the best food through out the world. For NestlePure Life they
adopted the societal and marketing concept. Further wewill explainthe SWOT, SMART, IMC plan competitive analysis and allother strategies used by them.
Introduction Of Nestle
Nestle is the leading FMCG company of Switzerlandestablished byHenri Nestle. Nestle is serving worldwide with its more than500factories in 86