Nestle - Maggi Brand

Topics: Maggi, Instant noodles, Branding Pages: 5 (1573 words) Published: January 19, 2012
History and origin of Nestle
The company was founded in 1867 on the shore of Geneva vevey in Switzerland and its first product was “Farine Lactee Nestle” which is an infant cereal formulated by Henri Nestle to provide improved infant networks. Nestle has spread worldwide through various acquisitions and mergers from the year 1905-2007. It bears the name of a real man Henri Nestle. The company trademark is a bird in the nest derived from his personal cost of arms. This symbol invokes value upon which the company was build. The values are security, maternity and affectionate nature and nourishment, family and tradition. It is one of the leading branded processed food companies in the country with a large market share in products like instant coffee, milk products etc. It also has a significant share in the chocolates and other semi-processed food market. One of its most successful brands in India is that of Maggi.

Nestlé product list -
Nestlé India manufactures products of truly international quality under internationally famous brand names such as NESCAFÉ, MAGGI, MILKYBAR, KIT KAT, BAR-ONE, MILKMAID and NESTEA its products range from syrups, Nestlé milkmaid, ice-cream, jams, honey, candies, Nestlé fresh and natural dahi, , Nestlé slim milk, Maggi sauces, Maggi pizza mazza, Maggi pichkoo, Nescafe cappuccino, Nescafe sunrise, Nescafe Munch, Nestlé milo smart plus, Nestlé iced tea with green tea etc

The Brand - Maggi origins
Maggi is a Nestlé brand of instant soups, stocks, bouillon cubes, ketchups, sauces, seasonings and instant noodles. The original company came into existence in 1872 in Switzerland, when Julius Maggi took over his father's mill. It quickly became a pioneer of industrial food production, aiming at improving the nutritional intake of worker families. It was the first to bring protein-rich legume meal to the market, which was followed by ready-made soup based on legume meal in 1886. In 1897, Julius Maggi founded the company Maggi GmbH in the German town of Singen where it is still established today. In 1947, following several changes in ownership and corporate structure, Maggi's holding company merged with the Nestlé company to form Nestlé-Alimentana S.A., currently known in its francophone homebase as Nestlé S.A.. Today, Maggi is particularly well known in the Baltic states for its dry soups. In Bangladesh, India, Pakistan, Nigeria, Australia, New Zealand, Brazil, Mexico and the Philippines, for its seasonings, such as Maggi sauce, which is a household product. And in Malaysia, Indonesia, India and Singapore for its instant Maggi noodles . In West Africa, and parts of the Middle East, Maggi cubes are used as part of the local cuisine. Throughout Latin America, Maggi products, especially bouillon cubes, are widely sold with some repackaging to reflect local terminology. In the German, Dutch and Danish languages, lovage has come to be known as "Maggi herb”, because it tastes similar to Maggi sauce, although, paradoxically, lovage is one of the few herbs not present in the sauce. In Indonesia, Thailand and Vietnam Maggi seasoning sauce is a popular condiment used in flavouring meals, and the bottles are familiar sights on restaurant tables.

Maggi in India-
Maggi in India is best known for its flagship product of instant noodles with its various desi sub-segments such as the traditional dal atta, veg atta and rice noodles along with their various variants, Curry, Masala, Tomato, Chicken in the traditional and shahi pulao, lemon Masala and Chilly Chow in the rice noodle segments. Nestle unleashes brand maggi in India almost 25 years ago in 1983 with the launch of its traditional ‘2-minute noodles’ in its masala, tomato, chicken flavours, followed by its curry flavor some years down the line.

Various products under Maggi –

Noodles - MAGGI Vegetable Multigrainz Noodles, MAGGI 2-Minute Noodles, MAGGI Vegetable Atta Noodles, MAGGI Cuppa Mania

Sauces - MAGGI Sauces, MAGGI Pichkoo, Tomato,...
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