Nestle Growth Strategy

Topics: Nutrition, Brand, Food, Malnutrition / Pages: 6 (1269 words) / Published: Oct 7th, 2012
Competitive advantages
Nestlé’s product and brand portfolio ranges from global icons to local favourites. It is supported by an unmatched research and development capability, with clear priorities, focused on driving innovation and renovation that is relevant and attractive for consumers. Our Company has an unmatched geographic presence, due to the number of countries where we are present, but also due to the depth of our roots in those countries. We have operated in most of our locations for generations. This has created strong relationships between our brands and their consumers as well as an unrivalled understanding of consumers. This enables us to anticipate their needs and improve the quality of their lives. Our people, culture, values and attitude are our greatest strength. The Nestlé culture binds our people together all over the world with a shared set of behaviours and values into a single way of doing business. Our culture combines a long-term mindset with short-term action. It encompasses a passion for quality – in products, in relationships, in everything we do. It is focused on competitiveness, calculated risk-taking and an unswerving determination to deliver our goals, while creating value for society as a whole.

Four growth drivers
A Nutrition, Health and Wellness mindset means offering tastier and healthier choices in all our categories to consumers throughout the day. But we are also addressing specific nutritional needs through Nestlé Nutrition and are pioneering ways to use nutrition to address critical illness through Nestlé Health Science. The trust that consumers place in Nestlé is reflected in the hundreds of millions of purchase decisions that they make every day when they choose Nestlé products. Many consumers with lower incomes are consuming our Popularly Positioned Products (PPP), mainly in emerging markets. We bring the same nutritional know-how to these consumers, the same brand promise and quality, and we strive to add the extra

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