Nestle Danone Bottled Water Industry

Nestlé-Danone and the bottled water sector

M34

Table of contents

|Introduction 3 |
|I. Presentation of the structural features of the bottled water industry 4 |
|I.1. Strategic segmentation (market segmentation) 4 |
|I.2. Macro Environment 5 |
|I.3. Analysis of the competitive Industry 6 |
|I.4. Assessment of the attractiveness of this industry using competitive forces analysis 8 |
|II. Assessment of Danone and Nestlé's current situation 10 |
|II.1. Growth options and methods of the two companies 10 |
|A. GROWTH OPTION AND METHODS FOR NESTLE 10 |
|B. GROWTH OPTION AND METHODS FOR DANONE 11 |
|C. Competitive strategy 11 |
|II.2. Analysis of their strengths and weaknesses 14 |
|II.3. Evaluation of the situation of the two firms taking into account that of the new entrants 20