Nestle Corporate Social Responsibility Case Study

A. Model of Corporate Social Responsibility: By “MahaFathy” “CSR aims to insure that companies conduct their business in a way that is ethical, this means taking account of their social, economic and environmental impact and consideration of human rights”. Nowadays it is very vital that companies play a role in giving back to the community in order to enhance its ethical reputation. We decided to take Nestlé as the example of a company that is well known for its CSR activities. Firstly, Nestlé has a dedicated team that handles the CSR activities, in which they refer to it differently as CSV (Creating Shared Value) rather than CSR; this indicates how Nestlé considers it a fundamental factor to their success. The CSV activities in Nestlé covers
Having said this, Nestlé has two different campaigns related to nutrition, Nestlé Healthy Kids and Nestlé Khamsa Le Sehetak, the “Nestle Healthy Kids” program is a global enterprise adopted by Nestle Egypt and has been successfully active for two consecutive years. The main goal of this program is to raise awareness about nutrition, wellness and health for school age children in Egypt with the determination of building the basis for a healthy generation. The program also aims to inspire Egyptian school children to obtain positive nutrition habits, with the purpose of ensuring healthy development and assisting in the protection against diseases such as obesity, anemia, low immunity caused by high levels of malnutrition. Their progress is outstanding
And each visit is divided into two main parts; the physical activity part and the educational part. The educational part takes place in the classroom wherein the qualified food guide sets the charts and the food pyramid, as well as encourages various healthy, hygienic and nutritional eating habits in the first twenty minutes, in a sort of fun, energetic persuasive way. The knowledge is passed down to the children not just in an educational teaching manner but also through activities, games, competitions, in order to insure that all the children are having a good time as well as learning about nutrition, also this way the knowledge is carved into their memory, the children also receive gifts if they win these competitions such as coloring books or a lunch box, this way they are more motivated in participating and learning. Program impact shows that these schools now take care of the children’s nutritional habits and make sure they live a healthy and happy life. Nestlé Khamsa Le Sehetek is their initiative to attack the existing health issues by sharing their widespread knowledge and position as a leader in Nutrition, Health and Wellness. They aim to raise nutritional awareness and introduce better eating habits in order to achieve their goal of having the