Under the leadership of Peter Brabeck- Letmathe, Nestle went through second-order change. According the National Academy for Academic leadership “Second-order change is deciding – or being forced – to do something significantly or fundamentally different from what we have done before. The process is irreversible: once you begin, it is impossible to return to the way you were doing before. Second- order, discontinuous change is transformational, radical, and fundamentally alters the organization at its core. Second- order change entails not only developing but transforming the nature of the organization. Below I have listed a few examples of this second order change:
• Nestlé only sold through sales agents to countries outside of its home market.
• Its launch into the American market was initiated when the First World War increased demand for dairy
References: Leadership and Institutional Change, retrieved from http://www.thenationalacademy.org/ready/change.html Peter Brabeck-Letmathe 1944— Biography - Learns early lessons http://www.referenceforbusiness.com/biography/A-E/Brabeck-Letmathe-Peter- 1944.html#ixzz1HIM7UhyU