' A profitability " close to levels registered(recorded) in the industry of the luxury
The Nespresso story began in the 1970’s when Nestlé, the world leader in food, anticipated the growing gourmet coffee market and decided to take espresso inventor Luiggi Bezzera’s original concept a step farther. The totally integrated Nespresso System, developed after long years of research and many patents, revolutionized the portioned coffee market and started a new era of encapsulated coffee.
The company, Nespresso SA, is set up in Vevey, Switzerland with a staff of five including one secretary. Nespresso is launched in Switzerland and Italy with the C100 and C1100 machine models manufactured by Turmix and targeted to the office coffee service (OCS) sector. Capsule production begins in Orbe, Switzerland, and coffee varieties include Bolero, Capriccio, Cosi and Decaffeinato.
Nespresso is launched on the Italian and Japanese household markets. A “Service” department is set up to follow-up with customers in Switzerland. Technical assistance is provided by two employees called “Baristas”.
Both the machine’s technical performance and the capsule technology are perfected. Operations are still focused on the OCS business.
Nespresso launches on the Swiss household market and the Nespresso Club makes its debut. The company moves offices to Pully, Switzerland and comprises a staff of 15 people.
Market tests begin in the USA. The Veneto (now Volluto) coffee variety is introduced as a replacement for Bolero. “Special Club”, blended from exceptional and rare annual harvests, is launched as an exclusive coffee variety limited to year-end sales.
World leader Eugster Frismag AG becomes the exclusive