Nescafe Marketing Report
Company and Marketing Strategy: Partnering to build profitable Customer Relationships in NescafE
Submitted to
Shabnaz Amin
Lecturer,
Department of Finance
Facultyof Business Studies,
University of Dhaka
Submitted by Farhana Salim -12-028 Ummey Salma Nazneen -12-030 Chowdhury Shifuddin Mahmud -12-135 Sohaib Hasan Chowdhury -12-145
17th of November, 2007
DEPARTMENT OF FINANCE
FACULTY OF BUSINESS STUDIES
UNIVERSITY OF DHAKA
Letter of Transmittal
November 17, 2007
Shabnaz Amin
Lecturer
Department of Finance
University of Dhaka.
Dear Madam,
As per our course requirement, we are presenting our report on marketing strategy followed by a well known, world’s one of the largest food manufacturing Brand “Nescafe”. Its product is available in nearly every country around the world. We are grateful to you for selecting this topic. This topic has given us the wonderful opportunity to work with this multinational Brand. Beyond any doubt it has enriched our knowledge and increased our experience. This report enabled us to get acquainted with the real life business environment and the strategy adopted by the organization to deal with various problems regarding partnering to build customer relationship. We hope you will appreciate our sincere effort.
We have tried our level best to gather and show all necessary information relevant to the topic. Our report may suffer from some unintentional mistakes due to our inexperience. We hope you will consider our inexperience and this report will meet the standard of your judgment.
Sincerely yours
_______________________
Farhana Salim
Ummey Salma Nazneen
Chowdhury Shifuddin Mahmud
Sohaib Hasan Chowdhury
Submitted to
Shabnaz Amin
Lecturer,
Department of Finance
Facultyof Business Studies,
University of Dhaka
Submitted by Farhana Salim -12-028 Ummey Salma Nazneen -12-030 Chowdhury Shifuddin Mahmud -12-135 Sohaib Hasan Chowdhury -12-145
17th of November, 2007
DEPARTMENT OF FINANCE
FACULTY OF BUSINESS STUDIES
UNIVERSITY OF DHAKA
Letter of Transmittal
November 17, 2007
Shabnaz Amin
Lecturer
Department of Finance
University of Dhaka.
Dear Madam,
As per our course requirement, we are presenting our report on marketing strategy followed by a well known, world’s one of the largest food manufacturing Brand “Nescafe”. Its product is available in nearly every country around the world. We are grateful to you for selecting this topic. This topic has given us the wonderful opportunity to work with this multinational Brand. Beyond any doubt it has enriched our knowledge and increased our experience. This report enabled us to get acquainted with the real life business environment and the strategy adopted by the organization to deal with various problems regarding partnering to build customer relationship. We hope you will appreciate our sincere effort.
We have tried our level best to gather and show all necessary information relevant to the topic. Our report may suffer from some unintentional mistakes due to our inexperience. We hope you will consider our inexperience and this report will meet the standard of your judgment.
Sincerely yours
_______________________
Farhana Salim
Ummey Salma Nazneen
Chowdhury Shifuddin Mahmud
Sohaib Hasan Chowdhury