Nerolac MBA internship
CONTENTS
1. Chapter 1: INTRODUCTION (PAGE NO)
1.1. Background of the study. 8-9
1.2. Industry profile. 10-15
1.3. Company profile. 16-24
1.4. Vision, Mission and Objectives. 25
1.5. Products and Services. 26-29
2. Chapter 2: ORGANISATIONAL STRUCTURE
2.1. Corporate organisational structure 31
2.2. Departmental structure 32-33
2.3. Authority and relationship responsibility 34
3. Chapter 3: FUNCTIONAL AREAS
3.1. HR Department 36-42
3.2. Marketing Department 43-49
3.3. Finance Department 50-64
4. Chapter 4: SWOT ANALYSIS
4.1. Strength and Weakness 66-67
4.2. Opportunities and Threats 68
5. Chapter 5: OBSERVATIONS AND SUGGESTIONS
5.1. Observation and suggestions 70-78
6. Chapter 6: CONCLUSION 80-81
7. BIBLIOGRAPHY 82
8. REFERENCES 82
CHAPTER 1
INTODUCTION
1.1 BACKGROUND OF THE STUDY:
1.1.1 BACKGROUND:
Nerolac is one of the largest and leading paint companies in India.
It offers paints with goodness that is limited not just to your walls but rather extends to the health of your family and that of the world.
Kansai Nerolac has been a cherished name in millions of households across the length and breadth of India. The company manufactures a diversified range of products for every surface. It is the second largest coating company in India and the market leader in automotive and powder coating. Nerolac paints, as it is known popularly is an established brand in decorative paints.
1920: It started as Gahagan Paints & Varnish Co. Ltd. at Lower Parel in Mumbai
1957: Goodlass Wall Pvt. Ltd. grew popular as GoodlassNerolac Paints (Pvt.) Ltd. Also, it went public in the same year and established itself as GoodlassNerolac Paints Ltd
1976: GoodlassNerolac Paints Ltd.GNP) became a part of Tata Forbes Group on acquisition of a part of the foreign shareholdings by ForbesGokak.
1983: GoodlassNerolac Paints Ltd. strengthened itself by entering in technical
1. Chapter 1: INTRODUCTION (PAGE NO)
1.1. Background of the study. 8-9
1.2. Industry profile. 10-15
1.3. Company profile. 16-24
1.4. Vision, Mission and Objectives. 25
1.5. Products and Services. 26-29
2. Chapter 2: ORGANISATIONAL STRUCTURE
2.1. Corporate organisational structure 31
2.2. Departmental structure 32-33
2.3. Authority and relationship responsibility 34
3. Chapter 3: FUNCTIONAL AREAS
3.1. HR Department 36-42
3.2. Marketing Department 43-49
3.3. Finance Department 50-64
4. Chapter 4: SWOT ANALYSIS
4.1. Strength and Weakness 66-67
4.2. Opportunities and Threats 68
5. Chapter 5: OBSERVATIONS AND SUGGESTIONS
5.1. Observation and suggestions 70-78
6. Chapter 6: CONCLUSION 80-81
7. BIBLIOGRAPHY 82
8. REFERENCES 82
CHAPTER 1
INTODUCTION
1.1 BACKGROUND OF THE STUDY:
1.1.1 BACKGROUND:
Nerolac is one of the largest and leading paint companies in India.
It offers paints with goodness that is limited not just to your walls but rather extends to the health of your family and that of the world.
Kansai Nerolac has been a cherished name in millions of households across the length and breadth of India. The company manufactures a diversified range of products for every surface. It is the second largest coating company in India and the market leader in automotive and powder coating. Nerolac paints, as it is known popularly is an established brand in decorative paints.
1920: It started as Gahagan Paints & Varnish Co. Ltd. at Lower Parel in Mumbai
1957: Goodlass Wall Pvt. Ltd. grew popular as GoodlassNerolac Paints (Pvt.) Ltd. Also, it went public in the same year and established itself as GoodlassNerolac Paints Ltd
1976: GoodlassNerolac Paints Ltd.GNP) became a part of Tata Forbes Group on acquisition of a part of the foreign shareholdings by ForbesGokak.
1983: GoodlassNerolac Paints Ltd. strengthened itself by entering in technical
References: 1. http://stockshastra.moneyworks4me.com/paints-indian-paint-industry-analysis-and-research-report-2011/ 2. http://en.wikipedia.org/ 3. http://www.nerolac.com/ 4. http://www.google.com/images