Nektar Business Plan

Topics: Coffee, Asset, Tea Pages: 35 (9509 words) Published: August 25, 2013

150 North Foster St.
Dothan, AL 36301

1.0 Executive Summary1
Chart 1 – Highlights1
1.1 Objectives1
1.2 Mission2
1.3 Keys to Success2
2.0 Company Summary2
2.1 Company Ownership2
2.2 Start-up Summary2
Table 1 - Start-up3
Chart 2 – Start-up3
3.0 Products4
4.0 Market Analysis Summary6
4.1 Market Segmentation6
Table 2 - Market Analysis7
Chart 3 – Market Analysis (Pie)7
4.2 Target Market Segment Strategy7
4.3 Industry Analysis8
4.3.1 Competition and Buying Patterns9
5.0 Strategy and Implementation Summary9
5.1 Competitive Edge10
5.2 Marketing Strategy10
5.3 Sales Strategy11
5.3.1 Sales Forecast11
Chart 4 – Sales Monthly12
Chart 5 – Sales by Year12
Table 3 - Sales Forecast13
5.4 Milestones14
Table 4 - Milestones14
Chart 6 – Milestones14
6.0 Management Summary15
6.1 Personnel Plan15
Table 5 - Personnel15
7.0 Financial Plan16
7.1 Start-up Funding16
Table 6 - Start-up Funding16
7.2 Important Assumptions17
7.3 Break-even Analysis17
Table 7 - Break-even Analysis17
Chart 7 – Break-even Analysis17
7.4 Projected Profit and Loss18
Table 8 - Profit and Loss18
Chart 8 – Profit Monthly19
Chart 9 – Profit Yearly19
Chart 10 – Gross Margin Monthly20
Chart 11 – Gross Margin Yearly20
7.5 Projected Cash Flow20
Table 9 - Cash Flow21
Chart 12 – Cash21
7.6 Projected Balance Sheet22
Table 10 - Balance Sheet22
7.7 Business Ratios22
Table 11 - Ratios23

1.0 Executive Summary
Nektar Cafe & Wine Bar is generating a new concept where we meet the best coffees with the best wines for our guests. Nektar Cafe & Wine Bar will be a new stop in the city of Dothan, Alabama. Thanks primarily to Starbucks, within the past 30 years the coffeehouse has become a familiar feature of American life. Every day, millions of Americans stop for an espresso-based coffee drink. People who would not have dreamed of spending more than 50 cents for a cup of coffee a few years ago now gladly pay $3 to $5 for their cappuccino, mocha latte or vanilla ice blended drink. The specialty-coffee business is growing at a healthy pace. During the past 30 years, there has not been a single year, despite war and recession, in which specialty coffee sales have not grown. In many years the increase has been in double digits. In addition, no coffeehouse chains have failed during this time, although the list of casualties in other industries is quite long.

1.1 Objectives
* To operate a successful Cafe & Wine Bar in Dothan
* Employing two employees for the first year
* To obtain a minimum of 200 regular customers in the Dothan market the first year of operation * To create a local Cafe & Wine Bar whose primary goal is to exceed customer's expectations * To develop a sustainable start-up business surviving off of its own cash flow * Make Nektar Cafe & Wine Bar the number one destination for coffee and wine in Dothan * Achieve first year sales of $430,000+

1.2 Mission
Our goal is to provide the finest premium coffees, wines, champagnes, cognacs and whiskies to Dothan and nearby areas in a relaxed atmosphere and to be the coffeehouse and wine bar of choice for the area. 1.3 Keys to Success

* Product Quality. We sell only the finest products
* Excellent Customer Service. Each customer will be treated as would an honored guest in our home * No direct competition. We are the only Cafe & Wine Bar in the area. * A relaxing, upscale interior design

* A dynamic social networking online
2.0 Company Summary
Nektar Cafe & Wine Bar is a start-up business in downtown Dothan, AL. Our primary focus is in the serving best rated coffees; best rated teas including black teas and green teas and herbal teas; best rated wines, best rated champagnes, best rated cognacs, special sellections of whiskies, vodkas and beers. In addition, we offer lunch items, tasty wine snacks such...
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