Negotiation Essay, Whats in a Name
| What’s in a Name? | Major Negotiation Case Based Exercise | | MGX5630Principles of negotiation | |
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I will tell you the mistake you are always making. . . . You draw up your plans the day before the battle, when you do not yet know your adversary’s movements, or what positions you will have to occupy.
NAPOLEON BONAPARTE
FRENCH EMPEROR AND GENERAL
This negotiation role-play case analysis was performed during on campus classes held at Monash University on Friday 24th Feb 2012, as part of the subject Principles of Negotiation. The informational structure of the case was divided into common information shared between two groups consisting of three negotiators each. In addition, each group was given its own discrete brief. The purpose of exercise was to successfully negotiate an optimal outcome for each of the groups.
The case itself, as the name suggests, was based on naming rights of the Veterans Memorial Stadium at River City in the USA. The stadium had a long history of public and University patronage, but over the years became less used by the public schools due to the school having their own fields. The University eventually became the primary users of the field and subsequently the City reflecting on the high cost of maintaining the facility decided to sell the stadium to the University for $1, with the expressed term in the deed of sale, that the City must be consulted over any name changing in relation to the stadium.
The Stadium became the home football stadium for the River City University Eagles football team. The University after some time wanted to rename the stadium after their highly regarded retired football coach Roger Hardy. The renaming would not only honour the coach, but in addition, would result in a wealthy donor pledge of $91,250 to the University. The proposed new name of the stadium was the ‘Roger Hardy – Veterans Memorial Stadium’. Due to the unwillingness of the City to change the name of the stadium,
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I will tell you the mistake you are always making. . . . You draw up your plans the day before the battle, when you do not yet know your adversary’s movements, or what positions you will have to occupy.
NAPOLEON BONAPARTE
FRENCH EMPEROR AND GENERAL
This negotiation role-play case analysis was performed during on campus classes held at Monash University on Friday 24th Feb 2012, as part of the subject Principles of Negotiation. The informational structure of the case was divided into common information shared between two groups consisting of three negotiators each. In addition, each group was given its own discrete brief. The purpose of exercise was to successfully negotiate an optimal outcome for each of the groups.
The case itself, as the name suggests, was based on naming rights of the Veterans Memorial Stadium at River City in the USA. The stadium had a long history of public and University patronage, but over the years became less used by the public schools due to the school having their own fields. The University eventually became the primary users of the field and subsequently the City reflecting on the high cost of maintaining the facility decided to sell the stadium to the University for $1, with the expressed term in the deed of sale, that the City must be consulted over any name changing in relation to the stadium.
The Stadium became the home football stadium for the River City University Eagles football team. The University after some time wanted to rename the stadium after their highly regarded retired football coach Roger Hardy. The renaming would not only honour the coach, but in addition, would result in a wealthy donor pledge of $91,250 to the University. The proposed new name of the stadium was the ‘Roger Hardy – Veterans Memorial Stadium’. Due to the unwillingness of the City to change the name of the stadium,
Bibliography: Thompson. L. The mind and heart of the negotiator. 2012: 5th ed, Upper Saddle River, N.J., Pearson Prentice Hall Understanding Negotiating Principles [ 2 ]. Loersch.J.,Ross.W., (2008) Negotiation role-play exercise: “what’s in a name?, Conflict over naming a stadium. International Journal of Conflict Management.Vol. 20 No. 4, 2009pp. 398-419 [ 3 ] [ 6 ]. Loersch.J.,Ross.W., (2008) Negotiation role-play exercise: “what’s in a name?, Conflict over naming a stadium. International Journal of Conflict Management. Vol. 20 No. 4, 2009pp. 398-419 [ 7 ] [ 8 ]. Loersch.J.,Ross.W., (2008) Negotiation role-play exercise: “what’s in a name?, Conflict over naming a stadium. International Journal of Conflict Management. Vol. 20 No. 4, 2009pp. 398-419 [ 9 ]