Negative Effects of Clothing Advertisements

Topics: Advertising, Mass media, Taylor & Francis Pages: 4 (1139 words) Published: November 20, 2013
Negative Effects of Present-Day Clothing Advertisements
With vision being one of the most relied on of all the human senses, this gives advertising agencies a valid reason to target people through eye-catching advertisements. Although some people have the ability to block out noise they do not wish to hear, few people have the ability to completely block out and forget images that they have seen or are currently seeing. Images are everywhere: television, newspaper, billboards, and magazines, which makes them impossible to avoid and hard to ignore. Images and ideas that are repetitively advertised to society will cause a certain ideology to be built towards the subject. With the growing changes in the American culture’s clothing trends, clothing advertisements are plastered everywhere making them nearly impossible to overlook. But there is one common thing among most of these advertisements that can be noted; almost all of the clothing models are unrealistically flawless. Through the use of images, clothing advertisements build an ideology that in order for people to feel beautiful and happy with their body, they must look like the models do; thus causing people, women particularly, to become uncomfortable and self conscious with their bodies.

Over the years the fastest and most efficient way for producers and manufactures to reach consumers is through the use of mass media. As stated by R.J. Harris, mass media is defined as modes of communication that generate messages designed for very large, heterogeneous, and anonymous audiences with the goal of maximizing profit (Harris 234). Clothing companies have always used mass media to market their product, but recently the growth of clothing advertisements has been tremendous. In past generations, the need for mass advertising was not that great. The small need for large scale advertisements were caused by numerous things that have changed in the years leading up to today. One main factor being that there used to...

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