Negative Body Image

The Negative Impact of Advertising on females Body Image The average woman today sees 400 to 600 advertisements per day causing a negative impact on how females view their bodies. Advertisers often emphasize sexuality and the importance of physical attractiveness in an attempt to sell products. But beneath selling a product is the pressure being placed upon women to focus on their appearance rather than buying a product. Advertisements may adversely impact women's body image which can lead to unhealthy behavior as women strive for an ultra-thin body idealized by the media. In a recent poll by People magazine, "80% of women reported that the images of women in advertisements make them feel insecure about their looks."(Gunter)The Negative portrayals
Presently in society there is a variety of different fashion magazines that are full of endless pictures of stick- thin female bodies. Each picture has been airbrushed endlessly and enhanced digitally to create an unrealistic image. Everyday women read fashion magazines and feel that in order to be considered beautiful they must look identical to the models in the photographs; what female doesn't want to feel beautiful? However, models that grace the front covers of fashion magazines are below the healthy weight range. Nevertheless, the result is your average woman trying to emulate the images they see in the advertisements and the only way this becomes possible is by adapting an unhealthy lifestyle. A top fashion magazine today is, Vogue and inside of Vogue one will find numerous pages of content displaying dangerously thin models, modeling high fashion brand names. What is unseen to the naked eye is that most of these models are extremely unhealthy and have many disorders so they can be able to grace the front cover of a magazine. But societies just see the model and what is "beautiful" and associate the models looks with success, wealth and