Ndt Company
2010
NDTV Ltd
International Academy of Management & Entrepreneurship
Prateek Shrivastava PGPM/0911/031 2009-2011
Introduction NDTV Ltd
NDTV (New Delhi Television Limited), founded in 1988, is a private television company in India. It was founded by Prannoy Roy, an eminent journalist and current chairman and director of NDTV Group. NDTV currently has more than 1,000 employees producing news from over twenty plus locations in India. NDTV is among India 's top broadcasters and has twenty-three offices and studios across the country. Its three national news channels NDTV 24/7, NDTV India and NDTV Profit form the core of the company. With its foray into infotainment channels like NDTV Imagine and NDTV Goodtimes, the company has become a full-fledged media player and has seen a transformation from the days when it used to produce a solitary but pioneering show 'The World This Week '. NDTV has set-up NDTV Worldwide (Media Consulting), NDTV Convergence (Digital Media), NGEN (Media Process Outsourcing) and NDTV Labs (Media Software & Technology). It is India 's first and largest private producer of news, current affairs and entertainment television. It is home to the country 's best and brightest reporters, anchors and producers; 23 offices and studios across the country host India 's most modern and sophisticated production and news-gathering facilities. As an organization, NDTV is totally committed to one cause: to use its extensive expertise, experience, technology and reach to create unparalleled coverage of the latest in domestic and international news and entertainment for viewers at home and around the world In 2007, the company broke new ground, formulating a strategy to build a global business. NDTV Networks Plc, a subsidiary of NDTV was formed to seize opportunities in areas ‘beyond news’. The Company launched NDTV Imagine (for general entertainment), NDTV Good Times under NDTV Lifestyle Company (for lifestyle content), NDTV Convergence (triple play;
NDTV Ltd
International Academy of Management & Entrepreneurship
Prateek Shrivastava PGPM/0911/031 2009-2011
Introduction NDTV Ltd
NDTV (New Delhi Television Limited), founded in 1988, is a private television company in India. It was founded by Prannoy Roy, an eminent journalist and current chairman and director of NDTV Group. NDTV currently has more than 1,000 employees producing news from over twenty plus locations in India. NDTV is among India 's top broadcasters and has twenty-three offices and studios across the country. Its three national news channels NDTV 24/7, NDTV India and NDTV Profit form the core of the company. With its foray into infotainment channels like NDTV Imagine and NDTV Goodtimes, the company has become a full-fledged media player and has seen a transformation from the days when it used to produce a solitary but pioneering show 'The World This Week '. NDTV has set-up NDTV Worldwide (Media Consulting), NDTV Convergence (Digital Media), NGEN (Media Process Outsourcing) and NDTV Labs (Media Software & Technology). It is India 's first and largest private producer of news, current affairs and entertainment television. It is home to the country 's best and brightest reporters, anchors and producers; 23 offices and studios across the country host India 's most modern and sophisticated production and news-gathering facilities. As an organization, NDTV is totally committed to one cause: to use its extensive expertise, experience, technology and reach to create unparalleled coverage of the latest in domestic and international news and entertainment for viewers at home and around the world In 2007, the company broke new ground, formulating a strategy to build a global business. NDTV Networks Plc, a subsidiary of NDTV was formed to seize opportunities in areas ‘beyond news’. The Company launched NDTV Imagine (for general entertainment), NDTV Good Times under NDTV Lifestyle Company (for lifestyle content), NDTV Convergence (triple play;
Bibliography: Books o Marketing Management, by Philip Kilter Manuals o Agency fans Websites o o o o www.ndtv.com google.co.in yahoo.com moneycontrol.com 9