International Academy of Management & Entrepreneurship
Prateek Shrivastava PGPM/0911/031 2009-2011
Introduction NDTV Ltd
NDTV (New Delhi Television Limited), founded in 1988, is a private television company in India. It was founded by Prannoy Roy, an eminent journalist and current chairman and director of NDTV Group. NDTV currently has more than 1,000 employees producing news from over twenty plus locations in India. NDTV is among India's top broadcasters and has twenty-three offices and studios across the country. Its three national news channels NDTV 24/7, NDTV India and NDTV Profit form the core of the company. With its foray into infotainment channels like NDTV Imagine and NDTV Goodtimes, the company has become a full-fledged media player and has seen a transformation from the days when it used to produce a solitary but pioneering show 'The World This Week'. NDTV has set-up NDTV Worldwide (Media Consulting), NDTV Convergence (Digital Media), NGEN (Media Process Outsourcing) and NDTV Labs (Media Software & Technology). It is India's first and largest private producer of news, current affairs and entertainment television. It is home to the country's best and brightest reporters, anchors and producers; 23 offices and studios across the country host India's most modern and sophisticated production and news-gathering facilities. As an organization, NDTV is totally committed to one cause: to use its extensive expertise, experience, technology and reach to create unparalleled coverage of the latest in domestic and international news and entertainment for viewers at home and around the world In 2007, the company broke new ground, formulating a strategy to build a global business. NDTV Networks Plc, a subsidiary of NDTV was formed to seize opportunities in areas ‘beyond news’. The Company launched NDTV Imagine (for general entertainment), NDTV Good Times under NDTV Lifestyle Company (for lifestyle content), NDTV Convergence (triple play; to exploit the synergies between television, internet and mobile), NDTV Labs (to develop media software and technology for captive use), NGEN Media Services (outsourcing of media post-production services) as 50:50 joint venture with Genpact and Emerging Markets BV that has helped launch channels in Indonesia, Malaysia and the Middle East.
Nature of the business
The Indian Media and Entertainment (M&E) industry is poised to enter a golden era. One of the largest markets in the world, the industry is seeing strong growth and has the potential to garner US$ 200 billion by 2015. The Indian entertainment and media (E&M) industry has outperformed the Indian economy and is one of the fastest growing sectors in India. The E&M industry generally tends to grow faster when the economy is expanding. The Indian economy has been growing at a fast clip over the last few years, and the income levels too have been experiencing a high growth rate. Above that, consumer spending is also on the rise, due to a sustained increase in disposable incomes, brought about by reduction in personal income tax over the last decade. All these factors have given an impetus to the E&M industry and are likely to contribute to the growth of this industry in the future. The idea is focus on understanding the audience & providing crisp, relevant news. Rightly enough, analysts agree that in a country of a billion people where a large Section is still unable to read or write the significance of having a variety of independent news media cannot be overstated. The overall business of NDTV ltd can be categorized as – 1. News & Entertainment business 2. Media Marketing 3. Media Consulting
NAME OF THE OTHER GIANTS OF THIS INDUSTRY
NDTV ltd. Aaj Tak Zee News Star News INDIA TV IBN 7 CNN Sahara Samay CNBC TV18 DD News BBC World
Dr. Prannoy Roy, Chairman and Wholetime Director Mrs. Radhika Roy, Managing Director Mr K.V.L Narayan Rao, Wholetime Director Mr N R Narayana Murthy,...
o Marketing Management, by Philip Kilter
o Agency fans
o o o o www.ndtv.com google.co.in yahoo.com moneycontrol.com
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