NCSOFT CASE ANALYSIS
NCSOFT CORPORATION
CASE ANALYSIS
Contents
EXECUTIVE SUMMARY 1
CASE OVERVIEW 2
CASE QUESTIONS 3
1. MAINTAING ITS TOP POSITION 3
2. MITIGATING THE WORLD COMPETITION 4
3. DIVERSIFICATION OF ITS GAME OFFERINGS 6
4. GLOBALIZATION OF NCSOFT’S PRODUCTS 8
5. DEALING WITH NEGATIVE PERCEPTIONS & SIDE EFFECTS OF PLAYING ONLINE GAMES 10
CASE SUMMARY/CONCLUSION 11
EXECUTIVE SUMMARY NCsoft had achieved massive success and brand recognition after it had launched its initial games like Lineage 1, Lineage 2 and Guild Wars. But since then the tastes of its customers had been gaining diversity, therefore, the company needed to look out for ways to fulfill the demand for its products. The company later also developed other products within its simple product portfolio to increase its customer base and also to expand its company to acquire chunks of market share. Play NC was also one of the products it had launched which gained little success, almost negligible. Since then, the company has been focusing on its key issues which were also considered by its CEO. The first issue related to maintain the top position of the company in the leading game market. For this, the company needs to expand, especially by acquiring new subsidiaries in other parts of the world where it had not previously marketed its products. The company’s second most important issue is to counterattack the global competition coming from the gaming industry and also other related industries, which might threaten NCsoft indirectly. The company needs to create customer oriented products that feature their personal lives, so that they are attached to the product and to the company itself. The company needs to formulate a globalization strategy. They need to increase its customer base. They also need to diversify to increase the range of its offerings and by including elements that emotionally attach the customers to its products, NCsoft could fulfill its long term dream of becoming a leading player.
CASE OVERVIEW
CASE ANALYSIS
Contents
EXECUTIVE SUMMARY 1
CASE OVERVIEW 2
CASE QUESTIONS 3
1. MAINTAING ITS TOP POSITION 3
2. MITIGATING THE WORLD COMPETITION 4
3. DIVERSIFICATION OF ITS GAME OFFERINGS 6
4. GLOBALIZATION OF NCSOFT’S PRODUCTS 8
5. DEALING WITH NEGATIVE PERCEPTIONS & SIDE EFFECTS OF PLAYING ONLINE GAMES 10
CASE SUMMARY/CONCLUSION 11
EXECUTIVE SUMMARY NCsoft had achieved massive success and brand recognition after it had launched its initial games like Lineage 1, Lineage 2 and Guild Wars. But since then the tastes of its customers had been gaining diversity, therefore, the company needed to look out for ways to fulfill the demand for its products. The company later also developed other products within its simple product portfolio to increase its customer base and also to expand its company to acquire chunks of market share. Play NC was also one of the products it had launched which gained little success, almost negligible. Since then, the company has been focusing on its key issues which were also considered by its CEO. The first issue related to maintain the top position of the company in the leading game market. For this, the company needs to expand, especially by acquiring new subsidiaries in other parts of the world where it had not previously marketed its products. The company’s second most important issue is to counterattack the global competition coming from the gaming industry and also other related industries, which might threaten NCsoft indirectly. The company needs to create customer oriented products that feature their personal lives, so that they are attached to the product and to the company itself. The company needs to formulate a globalization strategy. They need to increase its customer base. They also need to diversify to increase the range of its offerings and by including elements that emotionally attach the customers to its products, NCsoft could fulfill its long term dream of becoming a leading player.
CASE OVERVIEW