Nbc Universal Swot Analysis

Best Essays
Topics: Marketing, China
Nova Southeastern University
H. Wayne Huizenga School of Business & Entrepreneurship

Assignment for Course: MKT 5833-WB2
Submitted to: Dr. Ramdas Chandra
Submitted by: Juliette G Gomez,
Brianne Berkebile Juan Morales JR Nakiea Washington

Date of Submission: March 11, 2012
Title of Assignment: Group Term Paper Module 4
CERTIFICATION OF AUTHORSHIP: I certify that I am the author of this paper and that any assistance I received in its preparation is fully acknowledged and disclosed in the paper. I have also cited any sources from which I used data, ideas or words, either quoted directly or paraphrased. I also certify that this paper was prepared by me specifically for this course.
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Student 's Signatures: Juliette G Gomez, Brianne Berkebile, Juan Morales JR, Nakiea Washington
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Instructor 's Grade on Assignment:

Instructor 's Comments:

NBC Universal
Module 4

Prepared by:
Juliette G Gomez
Brianne Berkebile
Juan Morales JR
Nakiea Washington
MKT 5833-WB2-Global Marketing
March 11, 2012

Introduction
A crucial step towards the development of a global expansion strategy is the selection of potential entry modes. Through analyzing both the internal and external environment NBC Universal can evaluate the best market entry strategy. Additionally, in order to determine the most effective entry strategy and marketing plan it is essential to analyze NBC Universal’s company goals, resources, strengths, competition, and market conditions. The following will explain the best mode of entry for NBC Universal and will also include tactical marketing strategies and plans to help to successfully penetrate the target market country. In addition, through the use of NBC Universal’s current income, sales, and revenue statements potential financial statements and forecasts will be calculated keeping NBC Universals financial goals in perspective.



References: Burkitt, L. (2012, January 9). China May Cap Prices of Movie Tickets. Retrieved March 5, 2012, from The Wall Street Journal: http://online.wsj.com/article/SB10001424052970203436904577150670046923492.html China Overview China Statistics. (n.d.). Retrieved March 1, 2012, from DM-Asia: http://www.dm-asia.com/en/misc/china_stat/index.php#con Group, M Kotabe, M., & Helsen, K. (2010). Global Marketing Management. Hoboken: John Wiley & Sons. Market Segmentation. (2010). Retrieved March 1, 2012, from NetMBA: http://www.netmba.com/marketing/market/segmentation/ Mohammed, R Schmitt, B. (1996, October 4). Who is the Chinese Consumer? Retrieved March 1, 2012, from China Europe International Business School: http://www.ceibs.edu/faculty/bat_chair/Speech.PDF US Framework and the VALS Types Associated Press (2012, February 18). China acuerda reducir barreras a cine estadounidense. LaPrensa. Retrieved March 9, 2012, from http://www.laprensa.com.ni/2012/02/18/vida/91154-china-acuerda-reducir-barreras China Market Research Gross, A. (1996). China Market Entry Strategies. Pacific Bridge Medical. Retrieved February 9, 2012, from http://www.pacificbridgemedical.com/publications/china/1995_china_market_entry Wei, L

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