Nba Media Analysis

The thesis is an essay about the difference between NBA media contrasting from the past to the present on national television. In Particular this thesis analyses the implementation of television broadcast of the NBA and how coverage changed the game. The games themselves were broken down into four segments: pregame, halftime, postgame, and game coverage. The pregame show was further sectioned into four areas: the opening part of the broadcast, which in broadcasting terminology is known as a tease, introduction of announcers, and team line-ups/injury reports. The content of the pregame shows was also analysed. It was determined that pregame coverage has developed a more modern sophisticated approach since the 1980s, with more elaborate teases