Nazdarovie Case Study
Introduction
During our time in Cuba, we visited many excellent restaurants and paladars that each had unique foods and atmospheres which provided a different experience every day. One restaurant that stood out to us was Nazdarovie, a restaurant that celebrates the food of Russia, Ukraine, and other ex-republics of the Soviet Union. We found that their inspiration of paying homage to the Soviet women who decided to move to Cuba before the 90s and Cubans who went to study in the USSR hit deep emotionally and was an impactful business foundation. We were so fascinated by Nazdarovie’s business model that we thought creating something similar in America that pays tribute to a cause instead of making quick money would share purpose and meaning to people.
Value Proposition
We propose to build a Cuban-inspired restaurant on the St. Anthony Main riverside that serves famous Cuban, Spanish, and Latin American dishes. The restaurant would pay homage to the Cubans who fought for their countries independence and the Cuban American’s who braved their way to settle in America. In addition, the restaurant would honor the relationship between Cuba and America and the hope that one day relations will be restored. The restaurant would display art of the Cuban War of Independence, various historical moments such as the Cuban Raft Exodus, and statues …show more content…
Knowing this, the Chicago market is too saturated and competition would be stiff. Minneapolis however, presents a great opportunity because there is currently no similar offering. Because of its uniqueness, we believe a large Cuban population is not necessary and that the restaurant will attract people from many different
During our time in Cuba, we visited many excellent restaurants and paladars that each had unique foods and atmospheres which provided a different experience every day. One restaurant that stood out to us was Nazdarovie, a restaurant that celebrates the food of Russia, Ukraine, and other ex-republics of the Soviet Union. We found that their inspiration of paying homage to the Soviet women who decided to move to Cuba before the 90s and Cubans who went to study in the USSR hit deep emotionally and was an impactful business foundation. We were so fascinated by Nazdarovie’s business model that we thought creating something similar in America that pays tribute to a cause instead of making quick money would share purpose and meaning to people.
Value Proposition
We propose to build a Cuban-inspired restaurant on the St. Anthony Main riverside that serves famous Cuban, Spanish, and Latin American dishes. The restaurant would pay homage to the Cubans who fought for their countries independence and the Cuban American’s who braved their way to settle in America. In addition, the restaurant would honor the relationship between Cuba and America and the hope that one day relations will be restored. The restaurant would display art of the Cuban War of Independence, various historical moments such as the Cuban Raft Exodus, and statues …show more content…
Knowing this, the Chicago market is too saturated and competition would be stiff. Minneapolis however, presents a great opportunity because there is currently no similar offering. Because of its uniqueness, we believe a large Cuban population is not necessary and that the restaurant will attract people from many different