Naver Market analyzing
Market Analyzing
- Naver
-Contents-
1. Situation Analysis
-5 Fforces 2. STP analysis
3. 4P analysis
4. References
1. Situation Analysis
NHN’s sales which serve the Naver’s service was recorded 1trillion 200 billion, and operating profits was 400 billion, net profits was 300billion. NHN 's venture was starting Miserable this growth is really surprising. This growth of the Cash Flow Cow NHN 's footsteps and who may say 'Naver ' in the domestic portal site. E-commerce and large parts of the game are also a growing trend of the past, still searching through the ratio of sales accounted for more than half. Display advertising, online advertising is mainly seen through a site called Naver think about that when I looked, NHN Naver sales through most of it comes out seems to look okay.
Naver’s scale of such a horrid sales, but look at the number of people who use Naver more amazing. Monthly per-visitor is approaching 31 million people and about 17 million people a day to find the Naver. 또One search service, as well as cafes, blogs, based on a variety of services, including intellectuals once more came to Naver people stay in it long. In addition, recently, Naver introduce a SNS service called ‘Line’ so that continue this growth.
So, I analyzed this situation of Naver with 5 Forces.
■ 5Forces ---------------------------------------
First, Here are 5 forces analysis. There are 5 valuation elements. Threat of entrants, Bargaining power of suppliers, Bargaining power of buyers, Threat of substitute products or services and Rivalry among existing competitors.
By analyzing these elements as ‘high’ or ‘low’ risk, we could know the competitiveness of the business.
-
Standard
Risk
Explanation
the number of business
Low
There are few competition in market. market growth
Low
No sharply growth rate but grow constantly.
Fixed cost
Low
Web basis – low fixed cost
- Naver
-Contents-
1. Situation Analysis
-5 Fforces 2. STP analysis
3. 4P analysis
4. References
1. Situation Analysis
NHN’s sales which serve the Naver’s service was recorded 1trillion 200 billion, and operating profits was 400 billion, net profits was 300billion. NHN 's venture was starting Miserable this growth is really surprising. This growth of the Cash Flow Cow NHN 's footsteps and who may say 'Naver ' in the domestic portal site. E-commerce and large parts of the game are also a growing trend of the past, still searching through the ratio of sales accounted for more than half. Display advertising, online advertising is mainly seen through a site called Naver think about that when I looked, NHN Naver sales through most of it comes out seems to look okay.
Naver’s scale of such a horrid sales, but look at the number of people who use Naver more amazing. Monthly per-visitor is approaching 31 million people and about 17 million people a day to find the Naver. 또One search service, as well as cafes, blogs, based on a variety of services, including intellectuals once more came to Naver people stay in it long. In addition, recently, Naver introduce a SNS service called ‘Line’ so that continue this growth.
So, I analyzed this situation of Naver with 5 Forces.
■ 5Forces ---------------------------------------
First, Here are 5 forces analysis. There are 5 valuation elements. Threat of entrants, Bargaining power of suppliers, Bargaining power of buyers, Threat of substitute products or services and Rivalry among existing competitors.
By analyzing these elements as ‘high’ or ‘low’ risk, we could know the competitiveness of the business.
-
Standard
Risk
Explanation
the number of business
Low
There are few competition in market. market growth
Low
No sharply growth rate but grow constantly.
Fixed cost
Low
Web basis – low fixed cost
References: 네이버 사 업 정보 : http://www.nhncorp.com/ 네이버 마케팅정보 : http://story.naver.com/ 네이버 광고비용정보 : http://www.dnad.co.kr/ 네이버 서버현황 : http://www.etnews.co.kr/news/detail.html?id=201002230109