Natureview Farm
Table of Contents Introduction 2 Main Issues 3 Company Background 3 Natureview’s Profile Products 4 Market Trends Analysis for organic product 4 Yogurt Market Trends 5 Yogurt Market Segmentation by Packaging 6 Yogurt Market Segmentation by region 7 Yogurt Market Segmentation by Competitors 8 Yogurt Market Segmentation by Distribution Channel 10 SWOT Analysis 10 Analysis of Strategic planning Options 11 Recommendations 14 References 14
Introduction
Fundamentally, this paper is about our findings of the Natureview Farm’s case study. In order to understand comprehensively about this company, we need to investigate further for the company’s past and current activities which is it will affect future growth of the company. All of this information is imperative to us in decision making process. Moreover, we could also make a decision what is the best strategy for the Natureview Farm. To understand thoroughly about the company, we need to: * Analyze the company 's history, development, and growth. * Analyze the external environment. * Evaluate the SWOT analysis. * Explain each option of the Natureview Farm based on qualitative and quantitative analysis. * Make recommendations.
Main Issues
Currently the company faced a new challenge situation - to identify the best marketing plan in order to grow revenues by over 50% before the end of 2001. The main focus of the company was whether to expand into the supermarket channel to achieve their expected revenue. A decision which would represent a major departure from the company’s established channel strategy and which would impact every aspect of Natureview’s business.
Company Background
Established in 1989, Natureview Farm is a small yogurt manufacturer which emphasizes the use of natural ingredients and a special process that gave the yogurt its unique smooth, creamy texture without the artificial thickeners which produces high quality yogurt. The yogurt was
Introduction
Fundamentally, this paper is about our findings of the Natureview Farm’s case study. In order to understand comprehensively about this company, we need to investigate further for the company’s past and current activities which is it will affect future growth of the company. All of this information is imperative to us in decision making process. Moreover, we could also make a decision what is the best strategy for the Natureview Farm. To understand thoroughly about the company, we need to: * Analyze the company 's history, development, and growth. * Analyze the external environment. * Evaluate the SWOT analysis. * Explain each option of the Natureview Farm based on qualitative and quantitative analysis. * Make recommendations.
Main Issues
Currently the company faced a new challenge situation - to identify the best marketing plan in order to grow revenues by over 50% before the end of 2001. The main focus of the company was whether to expand into the supermarket channel to achieve their expected revenue. A decision which would represent a major departure from the company’s established channel strategy and which would impact every aspect of Natureview’s business.
Company Background
Established in 1989, Natureview Farm is a small yogurt manufacturer which emphasizes the use of natural ingredients and a special process that gave the yogurt its unique smooth, creamy texture without the artificial thickeners which produces high quality yogurt. The yogurt was
References: 1. http://www.investopedia.com/terms/g/guerrilla-marketing.asp 2. http://Prezi.com/natureview – farms. 3. http:// www.slideshare.net/nature -view-case -------------------------------------------- [ 1 ]. Based on investopedia.com, Margin analysis uses the percentage calculation to provide a comprehensive measure of a company 's profitability on a historical basis (3-5 years) and in comparison to peer companies and industry benchmarks. [ 2 ]. Based on investopedia.com, Mark-up is the difference between an investment 's lowest current offering price among dealers and the higher price a dealer charges a customer. [ 3 ]. Guerrilla Marketing is different than traditional marketing in that it often relies on personal interaction and has a smaller budget, and it focuses on smaller groups of promoters that are responsible for getting the word out in a particular location rather than on wide-spread media campaigns.