NATS Case study

Topics: South African Airways, Corporation, Goal Pages: 6 (1281 words) Published: November 11, 2014



NATS is a global air navigation provider. A 1962 organization which became a PPP in 1992 (Public/Private Partnership.

Mission: This is what a company actually does. It should be short and easy to memorize. However, it shouldn’t be so generic that you can’t tell what business it’s in. Note: similar businesses may have very similar mission statements. Why? Because they essentially do the same things.

For example
To promote and develop the growth of sports management in South African sports fraternity To organize the world’s information and make it universally accessible and useful (Google)

Vision: This is what a company wants to become. Vision is a seeing term. Therefore a vision statement should be future-oriented. It’s an image of what a company wants to create. It isn’t what a company is, it’s what it wants to become. While mission statements may be similar, vision statements should be very different. They should be motivating and inspiring. And they should drive decision-making.

For Example
Be the safest, most customer-focused and successful events company in the African Continent To be the preeminent service provider of self-improvement resources that inspires and empowers individuals to lead the lives they most desire 

NATS vision: “to be acknowledged as a global leader in innovative air traffic solutions and airport performance.”

In order to achieve its vision, NATS has established several key aims:

Continuous growth for the business both organic and inorganic with a view to achieving and sustaining turnover of over 1 billion Euro by 2015 Focus on reducing safety risk across the business
Engaging with and focusing on its customer needs, improving efficiency needs, reducing operating costs for airports Increasing efficiency and effectiveness of internal operations Reducing carbon emissions – a fuel saving of 22 million euros (Phenomenal)

My own vision and aims analysis based on South African Airports Vision & Aims

Aim: To deliver sustainable profits to grow our market share through world-class service to our customers internally and externally.

SAA’s vision:

An African airline with global reach

Unfortunately the aim and vision of South African Airways has not been achieved. In our newspapers today, we were exposed to internal corporate politics currently ensuing and the airline is in trouble. Our government owned stake owned enterprises are faced with corruption and an umbrella of negative media reports. We have the current chairperson heading the SAA structure with no qualifications and we are on our 6th CEO for the airline who was last Friday blocked from entering the building and the Chairperson blocked his emails. The challenges faced here have forced the structure not to achieve any of its mission and aims that have been in place for many years but it still cannot implement and incorporate these into the corporate structure. Even this vision does not give you a clear indication or belief as a consumer and I don’t feel there is a clear strategy or vision for the airline

A SMART objective is
A specific goal has a much greater chance of being accomplished than a general goal. To set a specific goal you must answer the six “W” questions: *Who:      Who is involved?
*What:     What do I want to accomplish?
*Where:    Identify a location.
*When:     Establish a time frame.
*Which:    Identify requirements and constraints.
*Why:      Specific reasons, purpose or benefits of accomplishing the goal

Establish concrete criteria for measuring progress toward the attainment of each goal you set. When you measure your progress, you stay on track, reach your target dates, and experience the exhilaration of achievement that spurs you on to continued effort required to reach your goal.


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