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Nationalistic Design

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Nationalistic Design
Alberto José Carvajal R.—03851892 GLA627 OL3—Industrial Design in a Globalized World Section Professor: Shin So Date: 6/07/2013 Assignment 6.1: Assignment - Nationalistic Design in Practice

Nationalistic design is the reflection of a nations identity and culture through a design of a product or brand. The nationalistic design relates to any aspect of the country’s origin, history, emblems, culture, monuments or style. Nationalistic Design. Renault

This car brand can be considered and recognized as a French design. The brand has position themselves as a symbol of French technology and reliability. They have cars designed for almost every range of price segments and became the representation of the French technological advance in the automobile industry through their presence in the Formula 1. Renault has a history of more than a century in the car market and has a greater recognition world wide greater then Citroën.

Juan Valdez—Café de Colombia

Colombia has a worldwide recognition for being one of the largest coffee producers in the world and for having one of the best ones as well. Juan Valdez is the brand of the Colombian Coffee Federation and its design and image are oriented to reflect all of the farmer’s coffee growing tradition. Their logo is a representation of the regular peasant working in the Coffee farms in Colombia a long with the donkey, which is traditionally used to carry the coffee bundles around the farm’s fields. Their packages reflect the traditional Colombian farms of the coffee zone in

Colombia and the coffee plants. Also Juan Valdez is the brand of the coffee stores around Colombia and major cities of the world, just like Starbucks.

Colombia.co

CO Colombia, is the brand that the Colombian government launched last year to promote all the tourism and attract investment to the country. The brand’s design is in my opinion can be considered nationalistic or Colombian design due to the nature of it and its main purpose. And part

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