1. Use a SWOT analysis to explore the internal and external issues affecting the National Trust.
“SWOT analysis focuses on Strengths, weaknesses, opportunities and threats facing the organisation”. (Mullins and Christy, 2010. P.545). According to the case study, National Trust is a non-profit organisation, which is managed by small Board of Trustees. The organisation is totally independent from government, and owns a huge number of properties includes historic houses, villages, national reserves and islands. As a non-profit organisation, it would be a charity oragnisation to the society rather than making profit for the firm. In addition, its budget is not only from membership fees, donations, but also from its business activities such as the …show more content…
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