National Security Breach
A National Security Breach
Citi mortgage, a subsidiary of Citi Bank has issued a national PR release. Citi Mortgage of Fenton, Missouri, has publicly notified the public as of May 20, 2006 several hundred mortgage applications filed by previous Citi Mortgage customers have been lost by The United Parcel Service package company of Earth City, Missouri.
Citi mortgage member's social security numbers, salary information, bank account identification numbers and the home address of clients and their references have been lost in the transition process at UPS since April 2, 2006. UPS has taken full responsibility for the lost files and has prepared its own PR release to notify the public on what actions are being taken to find the missing files. …show more content…
This plan incorporates having a goal, strategy, and tactics. UPS first line of determining its strategic goal is to establish what will provide the public with the most positive image of the organization. Developing PR goals that send a message to the public of UPS purpose, which is to provide on time and reliable service to all individuals or companies needing a package delivered. To announce the mission of the company in print and advertising that UPS still stands on four major principles, which are service, quality, production, and safety. Also, developing objectives to giving a more positive outlook of why UPS has been the number one shipping company for over four decades. Last is to use different strategies such as community service, web blogs, newsprint, and multi-media to provide the benefits of utilizing UPS as a shipping …show more content…
In a budget that supports identity theft protection for all internal and external customers.
Analyzing the UPS PR campaign we will examine public opinion of our organization by way of surveys and develop scenario of situations to combat future problems. UPS will review how the public feels they handled the Citi Mortgage incident by way of surveying customers and individuals that visit the main web page for the next three months.
Analyzing proactive and reactive PR will be UPS next order of business. It is important that UPS be prepared for major incidents that involve individuals personal information. One of the best ways of communicating is to establish an ongoing campaign of identity theft awareness to its internal and external customer. Being reactive is not an approach that UPS can afford to put itself in the future. Keeping media hype at a minimum and monitoring opinion polls will enable the organization to better prepare the direction it will take in certain emergencies.
The planning process for our new PR campaign is to follow the following objectives:
· Identify the organization
Citi mortgage, a subsidiary of Citi Bank has issued a national PR release. Citi Mortgage of Fenton, Missouri, has publicly notified the public as of May 20, 2006 several hundred mortgage applications filed by previous Citi Mortgage customers have been lost by The United Parcel Service package company of Earth City, Missouri.
Citi mortgage member's social security numbers, salary information, bank account identification numbers and the home address of clients and their references have been lost in the transition process at UPS since April 2, 2006. UPS has taken full responsibility for the lost files and has prepared its own PR release to notify the public on what actions are being taken to find the missing files. …show more content…
This plan incorporates having a goal, strategy, and tactics. UPS first line of determining its strategic goal is to establish what will provide the public with the most positive image of the organization. Developing PR goals that send a message to the public of UPS purpose, which is to provide on time and reliable service to all individuals or companies needing a package delivered. To announce the mission of the company in print and advertising that UPS still stands on four major principles, which are service, quality, production, and safety. Also, developing objectives to giving a more positive outlook of why UPS has been the number one shipping company for over four decades. Last is to use different strategies such as community service, web blogs, newsprint, and multi-media to provide the benefits of utilizing UPS as a shipping …show more content…
In a budget that supports identity theft protection for all internal and external customers.
Analyzing the UPS PR campaign we will examine public opinion of our organization by way of surveys and develop scenario of situations to combat future problems. UPS will review how the public feels they handled the Citi Mortgage incident by way of surveying customers and individuals that visit the main web page for the next three months.
Analyzing proactive and reactive PR will be UPS next order of business. It is important that UPS be prepared for major incidents that involve individuals personal information. One of the best ways of communicating is to establish an ongoing campaign of identity theft awareness to its internal and external customer. Being reactive is not an approach that UPS can afford to put itself in the future. Keeping media hype at a minimum and monitoring opinion polls will enable the organization to better prepare the direction it will take in certain emergencies.
The planning process for our new PR campaign is to follow the following objectives:
· Identify the organization