National Food
A Case Study on the Masala sector in Pakistan(
(With Reference to National Foods)
Introduction
The food and its allied products industry is considered Pakistan’s largest industry, and is believed to account for 27 percent of its value-added production. Trade sources estimate the sector's total value of production is over Rs.46 billion. Pakistan’s food industry produces cooking oils, hydrogenated vegetable oils, sugar, flour, dairy products such as milk, butter, yogurt, cheese and ice-cream, biscuits, breads and confectionery, fruit juices and fruit juice drinks, carbonated beverages, snack foods based on rice, potatoes, corn and pulses, processed chicken, jams, jellies, squashes, sauces, pickles masala, and some cereals, canned fruits. The fish, meat, fruit and vegetable sectors are underdeveloped partly for lack of adequate infrastructure, including storage and transportation facilities. Government policies and plans are expected to greatly increase the development of seafood industry.
Masala sector in Pakistan is a thriving business with huge potential for development. With an annual growth of 25%, it offers great opportunities for local and international investors. Masala is an important ingredient of food in Pakistan; almost every household uses Masala in its food to make it delicious. The raw material for manufacturing the Masala is easily available locally so the transportation cost is comparatively manageable.
Surprisingly, there are just few companies that are doing business in Pakistani market whereas there is immense capacity in the Masala market of Pakistan.
National Foods is the largest producer and manufacturer of Masala in Pakistan with an estimated 47% of market share. With a significant market share, it is the leader in producing and distribution of Masala throughout the country with a huge number of loyal customers. There are few other companies like Shan Masala, Habib Masala and some unorganized groups, selling Masala in local market. Shan
(With Reference to National Foods)
Introduction
The food and its allied products industry is considered Pakistan’s largest industry, and is believed to account for 27 percent of its value-added production. Trade sources estimate the sector's total value of production is over Rs.46 billion. Pakistan’s food industry produces cooking oils, hydrogenated vegetable oils, sugar, flour, dairy products such as milk, butter, yogurt, cheese and ice-cream, biscuits, breads and confectionery, fruit juices and fruit juice drinks, carbonated beverages, snack foods based on rice, potatoes, corn and pulses, processed chicken, jams, jellies, squashes, sauces, pickles masala, and some cereals, canned fruits. The fish, meat, fruit and vegetable sectors are underdeveloped partly for lack of adequate infrastructure, including storage and transportation facilities. Government policies and plans are expected to greatly increase the development of seafood industry.
Masala sector in Pakistan is a thriving business with huge potential for development. With an annual growth of 25%, it offers great opportunities for local and international investors. Masala is an important ingredient of food in Pakistan; almost every household uses Masala in its food to make it delicious. The raw material for manufacturing the Masala is easily available locally so the transportation cost is comparatively manageable.
Surprisingly, there are just few companies that are doing business in Pakistani market whereas there is immense capacity in the Masala market of Pakistan.
National Foods is the largest producer and manufacturer of Masala in Pakistan with an estimated 47% of market share. With a significant market share, it is the leader in producing and distribution of Masala throughout the country with a huge number of loyal customers. There are few other companies like Shan Masala, Habib Masala and some unorganized groups, selling Masala in local market. Shan