Mary J. Shipp
HCS/548 Foundations of Gerontology
25 November 2013
Alternate Living Environments Visit and Interview: Shalom Tower
Shalom Tower is one of the rapidly growing senior retirement apartments in Kentucky as well as in the United States. They provide a number of services for the older generation to included assisted living, transportation, meals, and licensed nurses for certain residents who require 24 hour care. Shalom Tower was built in 1979 in Louisville, Kentucky, by the Jewish Community of Louisville and the Jewish Foundation of Louisville. The Jewish Community of Louisville and the Jewish Foundation of Louisville wanted to create an alternative living option that emphasized a quality of life for older widows. In 1984, Shalom Tower was opened to men also. In December 2006, the Jewish Community of Louisville and the Jewish Foundation of Louisville sold Shalom Tower to Urban Innovations. After it was sold, Urban Innovation decided that Shalom Tower can accept any person of the older generation as long as he or she is 62 (D. Reece, personal communication, November 24, 2013). The industry in providing the older generation housing is constantly growing because of the increased lifespan of this population. As the Baby Boomers enter the retirement age, the older generation population is in need of a huge market of companies similar to Urban Innovations, which will provide these service-oriented products. Senior Care Marketer noted (as cited in FAQ, n,d.) “The senior care industry is booming and it’s just getting started as the baby boom generation cares for their aging parents and require care themselves as they transition into their own senior years. People sixty-five years and older represent the fastest-growing age group in the United States, and it is projected that the 75+ population will increase 70% by 2025.
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