Nashville predators
“Nashville Predators: Marketing Strategy for an NHL Franchise”
The key drivers for the NHL market are ticket sales, broadcast revenue, corporate sponsorship, and building operations. Ticket sales on average would be sold to corporations and individuals. The corporations would take up about 60 per cent and the other 40 per cent would be sold to individuals. For the broadcast revenue it is split amongst all 30 teams but not with the Canadian teams which they earn a bit more. The broadcast revenue takes up about 10 per cent of the sales. Local contracts on broadcasting varies from areas because they base on the past ticket sales and game ratings. Corporate sponsorship drives in sales with their advertising in the arena and community. The sponsorship would take up about ten to fifteen per cent. It ties back up with ticket sales as well by driving them in because of the advertisements. Building operations include concessions, parking and building rental, and merchandise. For concessions most of the arenas would gain about 50 per cent which would be about ten per cent of total sales.
Several cities were potential candidates for the new location for the Predators. The options were Nashville, Hamilton, Kansas City, Las Vegas, Winnipeg, and Houston. Nashville had already been the home for the predators but had already struggled with ticket sales and was not doing well. Hamilton at the time was the eighth largest city in Canada. Hamilton is located not too far from Toronto which was home to another team which a lot of corporations had money tied into. The arena in Hamilton also had no suites or restaurants. If they had also planned on relocating to Hamilton they would have to have permission from the Toronto Maple Leafs and the Buffalo Sabres because that was their territory. Kansas City was home to a lot of sport franchise already and NHL franchise would have to compete with it. The arena would also offer them five years of free rent but afterwards it would cost $8.5
The key drivers for the NHL market are ticket sales, broadcast revenue, corporate sponsorship, and building operations. Ticket sales on average would be sold to corporations and individuals. The corporations would take up about 60 per cent and the other 40 per cent would be sold to individuals. For the broadcast revenue it is split amongst all 30 teams but not with the Canadian teams which they earn a bit more. The broadcast revenue takes up about 10 per cent of the sales. Local contracts on broadcasting varies from areas because they base on the past ticket sales and game ratings. Corporate sponsorship drives in sales with their advertising in the arena and community. The sponsorship would take up about ten to fifteen per cent. It ties back up with ticket sales as well by driving them in because of the advertisements. Building operations include concessions, parking and building rental, and merchandise. For concessions most of the arenas would gain about 50 per cent which would be about ten per cent of total sales.
Several cities were potential candidates for the new location for the Predators. The options were Nashville, Hamilton, Kansas City, Las Vegas, Winnipeg, and Houston. Nashville had already been the home for the predators but had already struggled with ticket sales and was not doing well. Hamilton at the time was the eighth largest city in Canada. Hamilton is located not too far from Toronto which was home to another team which a lot of corporations had money tied into. The arena in Hamilton also had no suites or restaurants. If they had also planned on relocating to Hamilton they would have to have permission from the Toronto Maple Leafs and the Buffalo Sabres because that was their territory. Kansas City was home to a lot of sport franchise already and NHL franchise would have to compete with it. The arena would also offer them five years of free rent but afterwards it would cost $8.5