Topics: Marketing, Stock car racing, Marketing strategy Pages: 3 (1389 words) Published: October 24, 2014

What I Learned About the Marketing Strategies
and Marketing Process from NASCAR
Jennifer Corcran
The College of Southern Nevada

During my research about the National Association for Stock Car Auto Racing (NASCAR), I found some fascinating marketing strategies and processes. NASCAR is actually in two cycles for the product life cycle, the growth and maturity cycles. My research led me to some very interesting articles that show the strength of NASCAR’s marketing strategy and how they are constantly trying to improve upon it. NASCAR is a nine-month sport that draws in over 75 million people each week. (Odland, 2012) NASCAR is the second most watched sport, behind the National Football League (NFL). NASCAR’s fans are loyal to their driver and their sponsors. Fans are so loyal that if their driver switches sponsors, the fans follow suit.(Gann, 2007) Loyalty like that is rare in any other sports worldwide. Some of the strategies the NASCAR implements can be used in many businesses around the world. Some include, shedding your former image, erasing stereotypes, broadening your target market, and using your athletes (or employees) in your advertisements. Keywords: NASCAR, marketing strategy, marketing process

What I Learned About the Marketing Strategies
and Marketing Process from NASCAR
The phrase, “Gentlemen, start your engines” is what every National Association for Stock Car Auto Racing (NASCAR) fan loves to hear. That means racing season is underway and the race is about to begin. When people hear the word NASCAR, they tend to think of redneck southerners that only make left turns. NASCAR has been shedding that image for years by employing different marketing strategies to reach fans that were untouchable years ago. William H.G. France, a stock car driver and gas station owner, started NASCAR in December of 1947. (CNN, 2014) A typical NASCAR stock car can reach upwards of 200 miles per hour. (CNN, 2014) The cars are not a typical sedan,...

References: CNN Library. (13 Mar 2014) NASCAR Fast Facts. Retrieved from, J. (22 Sep 2007). NASCAR, A Case Study for Sports Marketing. Colombia Business Times. Retrieved from, T. (1 Aug 2013). 5 Marketing Tips from NASCAR. Search Engine Journal. Retrieved from, S. (2 Feb 2012). NASCAR’s Back! Forbes. Retrieved from, D. (30 June 2011). NASCAR Briefs Competitors, Media on Future Strategy. NASCAR Retrieved from
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Is Nascar A Sport? Essay
  • Nascar: Not Just Mullets and Beer Bellies Essay
  • Research the History of Moonshine and Nascar Essay
  • Need for Speed: Nascar vs. Formula One. Essay
  • History of NASCAR Research Paper
  • The Birth of Nascar Essay
  • Essay on Nascar vs Formula 1
  • Nascar Case Analysis Research Paper

Become a StudyMode Member

Sign Up - It's Free