Naomi Klein No Logo Analysis

No Logo Advertising and Branding are two key factors to a company. Naomi Klein, a Canadian journalist writes “No Logo”, the distinction between both advertising and branding. For a while, it was thought that brands were dead based on the competition between themselves and the thought process behind baby boomers. Klein states “ Study after study showed that baby boomers, blind to the alluring images of advertising… were breaking their lifelong brand loyalties…” (781). Private owned companies seemed to have the upperhand in super markets, leaving other company sales to plummet. Companies began to realize that the brand was more important than the product and tried their hardest to create new brand slogans in order to sell their product. Klein